Anthropologie Temporary Product Naming & Verbal Strategist

Anthropologie; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Generous employee discounts

Retirement savings plan

Job summary

Anthropologie is seeking a senior pro for its Brand Voice team to codify a naming architecture across Anthropologie, Anthropologie Home, Terrain, and Weddings. The role blends creative naming with strategic systems work to improve how naming happens, guided by established frameworks, rubrics, and language guidelines across product lifecycle content.

You will build cross‑functional collaboration, develop executive‑level presentations, and defend the naming direction to stakeholders.

Qualifications

• 8+ years in naming, verbal identity, or brand strategy — agency or in‑house.
• Direct experience building naming systems for multiple sub‑brands under one parent brand.
• Comfort producing a tangible system of artifacts and process with buy‑in along the way.
• Experience in change management across cross‑functional teams in a retail environment.

Responsibilities

• Audit how product and collection naming happens today across Anthropologie, Anthropologie Home, Terrain, and Weddings.
• Codify linguistic guidelines per category and class within each division.
• Name branded items (fragrances, fabrics, collections) to stress-test frameworks.
• Create category and product‑specific style guides and indexes with Brand Voice for PDP, print, and digital executions.
• Partner with Creative, Buying, Legal, and Operations to document improved processes and milestones.
• Create executive‑ready decks and present findings and recommendations to leaders.
• Defend naming strategy with stakeholders and bring expert point of view.

Skills

Brand strategy

Naming system design

Verbal identity

Change management

Job description

Role Summary

This is an exciting time to join the Anthropologie Brand Voice team. As a center of excellence, this team executes all creative copy across all Anthropologie brands – Anthropologie, Anthropologie Home, Anthropologie Weddings, and Terrain. We have an opportunity to create a codified naming architecture across all that matches both best practices in the industry, and how we work. This will be a naming and systems role, as well as an executional role—i.e. both creative and strategic. The job is to not only deliver on naming projects as they cross our desk, but also to audit how they currently happen and recommend improvements, building the frameworks, language, and guidelines for teams to use long-term.The right candidate understands how naming creates brand identity and builds recognition. You’ve named and written for large collections as well as individual products, managing deliverables across the product lifecycle including site content (PDP), packaging, and all associated marketing content. You’ve built systems for cross-functional use, by way of guidelines, decks, indexes, rubrics, and likely even AI agents. Ideally, you have experience or deep interest in fashion, home and lifestyle, and are well‑versed in e‑comm, PDP, and UX best practices. Finally, you’re comfortable collaborating with multiple teams and functions across the business.

Role Responsibilities

• Interface with cross‑functional teams to audit how product and collection naming happens today across all four divisions — Anthropologie, Anthropologie Home, Terrain, and/Weddings — with a specific focus on fashion and home
• Codify the linguistic guidelines per category and class within each division, i.e. the references and working rules anyone in the company can understand and apply
• Name branded things as part of the engagement: new fragrances, fabric/textile collections, product franchises, etc. to pressure‑test each framework against real deliverables
• Create category and product‑specific style guides and indexes in partnership with Brand Voice for product and site teams to execute against for PDP, print, and digital executions
• Partner with Creative, Buying, Legal, and Operations to document improved process and milestones
• Create executive‑ready decks and present findings and recommendations to leaders
• Bring a point of view and expertise. Make a case for what each division's naming should stand for, and defend it to stakeholders

Role Qualifications

• 8+ years in naming, verbal identity, or brand strategy — agency or in‑house. Backgrounds like Naming Strategist, Director/Manager of Naming & Verbal Identity, or Senior Copy Manager with a naming specialty are the right fit.
• Direct experience building naming systems for multiple, distinct sub‑brands or categories under one parent brand — not just naming individual products one at a time.
• Comfort producing a tangible system of artifacts and process, and the buy‑in along the way
• Experience in change management across cross‑functional teams in a retail environment

#Anthropologie

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non‑discrimination and anti‑harassment policies, we offer anti‑harassment training to managers and employees.