Brand Marketing Manager, Platform Strategy and Naming: 26-00554

Akraya; Atlanta (GA); Hybride; USD 138 000 - 145 000; Plein temps

Résumé du poste

Akraya is seeking a dedicated Brand Strategist for a short-term project to enhance brand clarity and coherence across platforms, with a special focus on brand and product naming.

The successful candidate will lead naming strategy, govern Naming Center of Excellence operations, and collaborate with marketing, product, research, and legal teams to drive customer-focused naming decisions and cross-functional alignment.

Qualifications

• Lead the naming strategy for brand and product naming per principles and architecture.
• Oversee intake and management of the Naming Center of Excellence.
• Collaborate with marketing, product, research and legal to inform naming decisions.
• Assess naming options, outline trade-offs, and provide strategic recommendations.
• Develop and refine brand standards, tools and governance procedures.

Responsabilités

• Lead the strategy for brand and product naming.
• Oversee the intake and management of the Naming Center of Excellence.
• Collaborate with teams across marketing, product, research, and legal.
• Assess naming options and provide clear, strategic recommendations.
• Assist in developing brand standards, tools, and governance procedures.

Connaissances

Brand Strategy

Naming Governance

Strategic Thinking

Communication

Stakeholder Management

Description du poste

Primary Skills

Brand Strategy (Expert), Naming Governance (Expert), Strategic Thinking (Advanced), Communication (Advanced), Stakeholder Management (Advanced).

Location

Atlanta GA (#LI-Hybrid)

Contract

W2

Duration

6 months

Pay Range

$100 - $105 Per Hour

Job Summary

Looking for a dedicated staff Brand Strategist for a key short-term project focused on enhancing brand clarity and coherence across its platforms, emphasizing on innovative brand and product naming. The successful candidate will play a pivotal role in managing the brand naming process, ensuring adherence to naming principles, and fostering cross-functional collaborations to develop customer-focused naming solutions. This position is instrumental in driving brand consistency and supervising the Naming Center of Excellence operations.

Job Requirements

• Lead the strategy for brand and product naming according to naming principles and brand architecture.
• Oversee the intake and management of Company Naming Center of Excellence.
• Collaborate with teams across marketing, product, research, and legal departments to make informed naming decisions that enhance customer understanding and ecosystem uniformity.
• Assess naming options, outline potential trade-offs, and provide clear, strategic recommendations.
• Aid in the development and refinement of brand standards, tools, and governance procedures.

Must-Have Skills

• Proven expertise in brand and product naming and governance.
• Exceptional strategic thinking and communication abilities.
• Strong aptitude for managing stakeholder relationships and expectations.

Industry Experience

• Experience in brand strategy, brand management, or a closely related field, preferably within the technology or software industry.

About Akra

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

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