Brand & Marketing Specialist - Shape Messaging & Growth

Daniels Construction Co.; Madison (WI); On-site; USD 65,000 - 85,000; Full time

Job summary

Daniels Construction Co. is seeking a Marketing & Brand Specialist to translate strategic priorities into clear messaging and measurable results.

You will work with Business Development, Preconstruction, Operations, and Leadership to strengthen the Daniels brand and support growth through compelling content and campaigns. Responsibilities include leading branding projects, developing market-focused messaging, capturing project stories, managing marketing assets, and supporting proposals with

Qualifications

• Bachelor's degree in marketing, communications, or related field, or equivalent experience.
• Track record of managing marketing projects from concept to completion.
• Strong writing, messaging, and brand-consistency skills.
• Experience with digital marketing and social media platforms.

Responsibilities

• Lead Brand & Content Development from concept to completion across channels.
• Execute targeted Digital Marketing campaigns and design marketing assets.
• Coordinate photography, events, and recognition efforts for projects and teams.
• Support proposals, presentations, and strategic pursuits with compelling content.
• Maintain libraries of project stories and testimonials; ensure brand consistency.

Skills

Brand strategy

Content creation

Digital marketing

Analytics

Social media

Project management

Communication

Brand consistency

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Illustrator

WordPress

Meta Business Suite

Google Analytics

Job description

Daniels Construction Co. is seeking a Marketing & Brand Specialist to translate strategic priorities into clear messaging and measurable results.

You will work with Business Development, Preconstruction, Operations, and Leadership to strengthen the Daniels brand and support growth through compelling content and campaigns. Responsibilities include leading branding projects, developing market-focused messaging, capturing project stories, managing marketing assets, and supporting proposals with