Senior Marketing Strategist - Construction Growth

PCL Construction; Denver (CO); On-site; USD 77,000 - 100,000; Full time

Benefits offered by this job

Employee ownership opportunities

Annual discretionary performance bonus

401(k) with company match

Medical, dental and vision benefits

Parental leave and family care support

PCL College of Construction training

Job summary

PCL Construction Enterprises, Inc. in Denver, Colorado seeks a Senior Marketing Specialist to lead marketing plans for mid-size to large projects and strengthen the brand across channels.

You will plan events, develop materials, and coordinate with stakeholders to ensure measurable results. You will translate executive strategies into accessible communications, drive content management on the website, and mentor teams in brand best practices while advancing market research and outreach

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 7 years of progressive experience in a marketing role.
• Advanced understanding and mentoring of brand best practices and able to communicate the brand through all marketing materials.
• Ability to initiate, contribute to, and enhance the marketing strategic planning process.
• Ability to interpret and utilize data analytics to analyze information and make recommendations to marketing plans and strategies.
• Advanced experience with and ability to engage all marketing mediums, including web, print, advertising, video, and social media.
• High proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.

Responsibilities

• Creates marketing plans for mid-size to large projects and initiatives and ensures they are measurable. Coordinates and manages the resources and change management to ensure success.
• Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building. Coordinates deliverables with a team of individuals.
• Creates and enhances brand awareness through development of marketing materials and proper placement.
• Implements marketing and website content-management strategy to ensure content is properly organized and communicates updates to stakeholders.
• Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy.
• Creates impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally.
• Translates executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
• Strong networking skills and active involvement in industry organizations, and may take on leadership role.
• Conducts market and marketing research.
• Provides superior editing and proofreading services.

Skills

Marketing strategy

Brand management

Data analytics

Cross-channel marketing

MS Office

Adobe Creative Cloud

Education

Marketing, communications, journalism degree

Tools

Microsoft Office Suite

Adobe Creative Cloud

Job description

PCL Construction Enterprises, Inc. in Denver, Colorado seeks a Senior Marketing Specialist to lead marketing plans for mid-size to large projects and strengthen the brand across channels.

You will plan events, develop materials, and coordinate with stakeholders to ensure measurable results. You will translate executive strategies into accessible communications, drive content management on the website, and mentor teams in brand best practices while advancing market research and outreach