Marketing & Brand Specialist

Daniels Construction Co.; Madison (WI); On-site; USD 65,000 - 85,000; Full time

Job summary

Daniels Construction Co. is seeking a Marketing & Brand Specialist to translate strategic priorities into clear messaging and measurable results.

You will work with Business Development, Preconstruction, Operations, and Leadership to strengthen the Daniels brand and support growth through compelling content and campaigns. Responsibilities include leading branding projects, developing market-focused messaging, capturing project stories, managing marketing assets, and supporting proposals with

Qualifications

• Bachelor's degree in marketing, communications, or related field, or equivalent experience.
• Track record of managing marketing projects from concept to completion.
• Strong writing, messaging, and brand-consistency skills.
• Experience with digital marketing and social media platforms.

Responsibilities

• Lead Brand & Content Development from concept to completion across channels.
• Execute targeted Digital Marketing campaigns and design marketing assets.
• Coordinate photography, events, and recognition efforts for projects and teams.
• Support proposals, presentations, and strategic pursuits with compelling content.
• Maintain libraries of project stories and testimonials; ensure brand consistency.

Skills

Brand strategy

Content creation

Digital marketing

Analytics

Social media

Project management

Communication

Brand consistency

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Illustrator

WordPress

Meta Business Suite

Google Analytics

Job description

Join Daniels Construction as our Marketing & Brand Specialist and help showcase our expertise, strengthen our reputation, and support the next chapter of our success. The position works closely with Business Development, Preconstruction, Operations, and Leadership to translate strategic priorities into clear messaging, effective marketing activity, and measurable results while maintaining and strengthening Daniels' core brand.

Brand & Content Development

• Lead marketing projects from concept to completion.
• Maintain consistent branding across all platforms and materials.
• Create market-focused messaging and marketing assets.
• Identify and share project, employee, and company stories.

Digital Marketing & Analytics

• Develop and execute targeted marketing campaigns.
• Design digital and print marketing materials.
• Support content creation that highlights company achievements.
• Manage and organize marketing assets and brand resources.

Photography, Events & Recognition

• Capture jobsite, employee, and project milestone photography.
• Coordinate professional project photography and video.
• Support project celebrations, community events, and recruiting initiatives.
• Manage award submissions, sponsorships, and marketing partnerships.

Marketing Operations & Support

• Conduct market, customer, and competitor research.
• Build and maintain libraries of project stories, testimonials, and marketing assets.
• Support proposals, presentations, and strategic pursuits with compelling content.
• Manage promotional items, branding assets, and marketing data.
• Collaborate across departments to gather content and ensure brand consistency.
• Prioritize multiple projects while delivering quality results and innovative solutions.

Qualifications (Including Education and Experience)

• Bachelor's degree in marketing, Business, Communications, or a related field; equivalent relevant education and experience may be considered.
• Professional marketing experience demonstrating the ability to manage projects, collaborate with stakeholders, and execute marketing initiatives from concept through completion.
• Excellent written and verbal communication skills with strong attention to detail, messaging, and brand consistency.
• Proficiency with digital marketing and social media platforms, including Meta Business Suite, Google Analytics, social media scheduling tools, or similar platforms.
• Graphic design and content creation proficiency using Canva, Adobe Illustrator, or similar platforms; experience with WordPress or other website content management systems preferred.
• Photography skills and the ability to capture high-quality project, employee, and event content; basic video production and editing experience preferred.
• Working knowledge of digital marketing, SEO, social media, website content strategy, and current marketing best practices.
• Ability to interpret marketing performance data and use analytics to evaluate results, identify trends, and recommend improvements.
• Strong organizational and project management skills with the ability to prioritize multiple projects and deadlines and adapt to changing business needs.
• Demonstrated initiative, resourcefulness, problem-solving ability, and sound judgment, including the ability to work independently while recognizing when input or alignment is needed.
• Reliable transportation and ability to travel to job sites, company activities, and events as needed.

Joe Daniels Construction is an equal opportunity/affirmative action employer. We are committed to achieving and maintaining a diverse workforce. Qualified females, minorities, veterans and disabled individuals are encouraged to apply. As a federal contractor, employees within field and office roles will be required to pass a drug screen upon acceptance, as well as be subjected to quarterly randoms.