Brand Marketing Manager - Snacks (FMCG)

Placements24; Windsor Park (TN); Hybrid; USD 45,000 - 54,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance bonuses

Growth opportunities

Job summary

Placements24 in East London, Eastern Cape, seeks a Brand Marketing Manager specializing in Snacks to lead growth, drive consumer engagement, and boost market share for the snack portfolio. Translate insights into compelling brand narratives and activation plans.

The role requires 5–7 years in FMCG brand management, a degree in marketing or related field, and strong analytics, communication, and project management skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5-7 years of brand management experience in FMCG food, snacks preferred.
• Proven ability to develop and execute successful brand campaigns.
• Strong understanding of consumer insights and market dynamics.
• Excellent communication, presentation, and project management skills.

Responsibilities

• Develop and execute integrated brand marketing plans for snacks.
• Conduct market and consumer research to identify growth opportunities.
• Manage brand budgets and ROI on marketing investments.
• Collaborate with agencies, media partners, and internal teams.
• Oversee packaging, product innovations, and line extensions.
• Monitor brand performance and report insights.
• Ensure consistent brand messaging across channels.

Skills

Brand management

Market analysis

Campaign planning

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

MS Office Suite

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Marketing Manager with a specialization in the Snacks category to join their dynamic team in East London, Eastern Cape . This role is responsible for developing and executing marketing strategies that drive brand growth, enhance consumer engagement, and increase market share for their snack portfolio. You will play a key role in understanding consumer insights, competitive landscapes, and market trends to inform brand positioning and activation plans. The ideal candidate will possess a proven track record in brand management within the FMCG industry, particularly in food categories, and a passion for building compelling brand narratives. This is a prime opportunity to lead brand initiatives for well-loved products.

Key Responsibilities

• Develop and execute integrated brand marketing plans to achieve business objectives for the snacks category.
• Conduct market research, consumer analysis, and competitive intelligence to identify growth opportunities.
• Manage brand budgets effectively and ensure optimal ROI on marketing investments.
• Collaborate with advertising agencies, media partners, and internal teams to develop and launch campaigns.
• Oversee the development of packaging, product innovations, and line extensions within the snacks portfolio.
• Monitor brand performance, sales data, and market share, reporting on key metrics and insights.
• Ensure brand consistency across all touchpoints and communications.
• Build strong relationships with sales teams and key retail partners to support brand initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in brand management, preferably within the FMCG food industry , with a focus on snacks.
• Demonstrated success in developing and executing impactful brand marketing strategies and campaigns.
• Strong understanding of consumer insights, market dynamics, and brand positioning.
• Excellent communication, presentation, and project management skills.
• Experience working with major retailers in South Africa .
• Proficiency in marketing analytics tools and MS Office Suite.
• Creative thinking and a passion for consumer brands.

Benefits

• Our client offers a competitive salary package, including performance bonuses, and a comprehensive benefits program, such as medical aid and a provident fund.
• This role provides excellent opportunities for professional growth and career advancement within a leading FMCG company .
• Based in East London, Eastern Cape , you will enjoy a collaborative work environment and the chance to shape the future of popular snack brands in the South African market.