Brand Marketing Executive - FMCG

Placements24; United States; On-site; USD 11,000 - 19,000; Full time

Benefits offered by this job

Medical aid

Retirement fund benefits

Staff discounts

Training programmes

Career progression

Job summary

Placements24 is seeking a Brand Marketing Executive in Randburg, Gauteng to support the development and execution of marketing strategies for an FMCG brand portfolio. You will assist in market research, campaign execution, social media management, and brand performance tracking, under the guidance of the Senior Brand Manager.

This entry to mid-level role offers hands-on experience across brand marketing with opportunities for professional growth, training, and cross-functional collaboration in a

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1-3 years of experience in marketing, brand management, or related role (FMCG or consumer-facing preferred).
• Understanding of marketing principles, advertising, and consumer behavior.
• Familiarity with social media platforms and digital marketing concepts.

Responsibilities

• Assist in the development and implementation of brand marketing plans and promotional activities.
• Conduct market research and competitor analysis to gather insights on consumer trends.
• Support management of social media channels, including content creation and scheduling.
• Coordinate with external agencies and suppliers for marketing materials.
• Track and report brand performance metrics, sales data, and campaign effectiveness.
• Assist in managing the marketing budget and resource allocation.
• Support launches of new products and campaigns across touchpoints.
• Maintain brand consistency across all marketing communications.
• Collaborate with sales teams to align marketing and sales objectives.
• Contribute creative ideas for brand campaigns and initiatives.

Skills

Brand management

Marketing principles

Social media

Communication

Project management

Microsoft Office

FMCG knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

About the Role

Our client, a dynamic and rapidly growing company in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an enthusiastic and creative Brand Marketing Executive to join their team. This position will be based in the vibrant commercial hub of Randburg, Gauteng, ZA , and will play a key role in supporting the development and execution of marketing strategies for a portfolio of exciting FMCG brands. The ideal candidate will have a foundational understanding of marketing principles, a keen interest in consumer behavior, and a desire to learn and grow within the fast-paced FMCG environment. You will assist in market research, campaign execution, social media management, and brand performance tracking. This is an excellent entry to mid-level opportunity for an ambitious marketing professional looking to build a career in brand management. You will work closely with the Senior Brand Manager and other marketing team members, contributing to initiatives that enhance brand visibility and drive consumer engagement. The role provides hands-on experience in various aspects of brand marketing, offering a solid platform for career development within a supportive and innovative company. Being situated in Randburg places you at the heart of marketing activities in Gauteng.

Key Responsibilities

• Assist in the development and implementation of brand marketing plans and promotional activities.
• Conduct market research and competitor analysis to gather insights on consumer trends and market dynamics.
• Support the management of social media channels, including content creation, scheduling, and engagement monitoring.
• Coordinate with external agencies and suppliers for the production of marketing materials and collateral.
• Track and report on brand performance metrics, sales data, and campaign effectiveness.
• Assist in managing the marketing budget, ensuring efficient allocation of resources for various initiatives.
• Support the launch of new products and marketing campaigns, ensuring seamless execution across all touchpoints.
• Maintain brand consistency across all marketing communications and touchpoints.
• Collaborate with sales teams to ensure alignment of marketing efforts with sales objectives.
• Contribute creative ideas for brand campaigns and marketing initiatives.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in marketing, brand management, or a related role, preferably within the FMCG sector or a consumer-facing industry.
• Basic understanding of marketing principles, advertising, and consumer behavior.
• Familiarity with social media platforms and digital marketing concepts.
• Strong organizational and project management skills, with the ability to manage multiple tasks.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• A proactive attitude, a willingness to learn, and a passion for the FMCG industry.
• Ability to work effectively both independently and as part of a team.
• Attention to detail and a commitment to delivering high-quality work.

Benefits

Our client offers a competitive entry-level to mid-level salary package, with opportunities for annual reviews and performance-based increases. Comprehensive medical aid and retirement fund benefits are provided. This role offers excellent opportunities for professional development and career progression within the FMCG sector. You will gain invaluable hands-on experience in brand marketing from a reputable company in Randburg, Gauteng . The company culture is supportive and dynamic, encouraging learning and innovation. Additional benefits may include staff discounts, training programs, and potential exposure to broader marketing functions.