Brand Marketing Manager, RTD Growth — Hybrid

GALLO; Modesto (CA); Ibrido; USD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Employee wine shop

Descrizione del lavoro

GALLO is seeking a Brand Marketing Manager, Ready-to-Drink, to shape strategy, growth, and brand equity for a high-impact line. You will partner with senior leaders, cross-functional teams, and agencies to translate insights into integrated plans.

The role involves managing advertising, partnerships, and budgets while balancing profitability with long-term brand health. You will collaborate with sales and regional marketing, travel up to 50% for in-market work, and drive 360 media plans across

Competenze

• Bachelor’s degree in marketing, communications, or related field with relevant experience.
• Brand management experience required.
• Willingness to travel up to 50% and support in-market efforts.

Mansioni

• Lead annual business reviews and influence brand planning.
• Develop advertising, media, partnerships, commerce programs, and activations.
• Manage budgets and evaluate ROI to inform P&L decisions.
• Collaborate with sales, planning, and distributors to deliver coordinated programs across channels.

Conoscenze

Brand management

Cross-functional leadership

Agency management

Media planning

Budget management

Analytics

Social media planning

P&L experience

Formazione

Bachelor’s degree in Marketing or related field

Master’s degree preferred in marketing or related field

Strumenti

IRI/Circana data systems

Descrizione del lavoro

GALLO is seeking a Brand Marketing Manager, Ready-to-Drink, to shape strategy, growth, and brand equity for a high-impact line. You will partner with senior leaders, cross-functional teams, and agencies to translate insights into integrated plans.

The role involves managing advertising, partnerships, and budgets while balancing profitability with long-term brand health. You will collaborate with sales and regional marketing, travel up to 50% for in-market work, and drive 360 media plans across