Brand Marketing Manager — Luxury & E‑commerce

Blue Nile; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Retirement Plan with company 0%

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Paid Time Off (PTO)

Job summary

Blue Nile is seeking an Assistant Brand Manager, Marketing to support integrated brand campaigns across digital, social, influencer, PR, and experiential channels while ensuring brand consistency and driving engagement.

You will collaborate with creative, performance marketing, and product teams to analyze brand performance, translate insights into action, and lead cross-functional initiatives in a fast-paced luxury ecommerce environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of brand marketing experience, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multichannel marketing execution.
• Analytical mindset with ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated brand campaigns across digital, social, influencer, PR, and experiential channels.
• Support brand storytelling and messaging, ensuring consistency across all touchpoints.
• Collaborate with creative, performance marketing, and product teams to align initiatives with business goals.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Monitor campaign performance and brand health metrics, providing insights and recommendations.
• Manage brand partnerships and collaborations, ensuring successful execution and alignment.
• Lead planning and execution of seasonal marketing initiatives, product launches, and promotions.
• Maintain brand guidelines and messaging across all channels.

Skills

Brand marketing

Digital marketing

Social media

Influencer strategy

PR

Analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Marketing/Communications

Job description

Blue Nile is seeking an Assistant Brand Manager, Marketing to support integrated brand campaigns across digital, social, influencer, PR, and experiential channels while ensuring brand consistency and driving engagement.

You will collaborate with creative, performance marketing, and product teams to analyze brand performance, translate insights into action, and lead cross-functional initiatives in a fast-paced luxury ecommerce environment.