Brand Marketing Assistant – Luxury & E‑commerce

Signet Jewelers Limited; New York (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

Blue Nile is seeking an Assistant Brand Manager, Marketing in New York to support multi-channel brand campaigns, drive engagement, and strengthen loyalty. You will collaborate with creative, performance marketing, and product teams to ensure consistent storytelling and alignment with business goals.

The role focuses on market research, campaign analysis, and seasonal initiatives, with emphasis on cross-functional execution and data-driven optimization in a fast-paced luxury retail environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of brand marketing experience, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multi-channel marketing execution.
• Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Execute integrated brand marketing campaigns across digital, social, influencer, PR and experiential channels.
• Analyse brand performance and maintain brand consistency across all touchpoints.
• Collaborate cross-functionally with creative, performance marketing, and product teams.

Skills

Brand marketing

Digital marketing

Social media

PR

Cross-functional collaboration

Content development

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Blue Nile is seeking an Assistant Brand Manager, Marketing in New York to support multi-channel brand campaigns, drive engagement, and strengthen loyalty. You will collaborate with creative, performance marketing, and product teams to ensure consistent storytelling and alignment with business goals.

The role focuses on market research, campaign analysis, and seasonal initiatives, with emphasis on cross-functional execution and data-driven optimization in a fast-paced luxury retail environment.