Assistant Brand Manager, Marketing

Blue Nile

New York (NY)

On-site

USD 115,000 - 130,000

Full time

9 days ago

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Benefits offered by this job

Medical, Dental, Vision

401(k) Retirement Plan with company 0%

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Paid Time Off (PTO)

Job summary

Blue Nile is seeking an Assistant Brand Manager, Marketing to support integrated brand campaigns across digital, social, influencer, PR, and experiential channels while ensuring brand consistency and driving engagement.

You will collaborate with creative, performance marketing, and product teams to analyze brand performance, translate insights into action, and lead cross-functional initiatives in a fast-paced luxury ecommerce environment.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
4+ years of brand marketing experience, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams, content development, and multichannel marketing execution.
Analytical mindset with ability to track marketing performance metrics and provide strategic insights.
Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

Develop and execute integrated brand campaigns across digital, social, influencer, PR, and experiential channels.
Support brand storytelling and messaging, ensuring consistency across all touchpoints.
Collaborate with creative, performance marketing, and product teams to align initiatives with business goals.
Conduct market research and competitive analysis to identify trends and opportunities for growth.
Monitor campaign performance and brand health metrics, providing insights and recommendations.
Manage brand partnerships and collaborations, ensuring successful execution and alignment.
Lead planning and execution of seasonal marketing initiatives, product launches, and promotions.
Maintain brand guidelines and messaging across all channels.

Skills

Brand marketing

Digital marketing

Social media

Influencer strategy

Analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Marketing/Communications

Job description

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.

The Assistant Brand Manager, Marketing – Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.

Responsibilities

To Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
Ensure brand guidelines and messaging are maintained across all marketing channels.

Bachelor's degree in Marketing, Communications, or related field.
4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams, content development, and multichannel marketing execution.
Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
Strong communication, project management, and cross-functional collaboration skills.

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location: