Assistant Brand Manager, Integrated Brand Marketing

Signet Jewelers Limited; New York (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

Blue Nile is seeking an Assistant Brand Manager, Marketing in New York to support multi-channel brand campaigns, drive engagement, and strengthen loyalty. You will collaborate with creative, performance marketing, and product teams to ensure consistent storytelling and alignment with business goals.

The role focuses on market research, campaign analysis, and seasonal initiatives, with emphasis on cross-functional execution and data-driven optimization in a fast-paced luxury retail environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of brand marketing experience, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multi-channel marketing execution.
• Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Execute integrated brand marketing campaigns across digital, social, influencer, PR and experiential channels.
• Analyse brand performance and maintain brand consistency across all touchpoints.
• Collaborate cross-functionally with creative, performance marketing, and product teams.

Skills

Brand marketing

Digital marketing

Social media

PR

Cross-functional collaboration

Content development

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Assistant Brand Manager, Marketing

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritise customer experience and extraordinary value while leading the industry in quality, product, and style. The Assistant Brand Manager, Marketing will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyse brand performance, and maintain brand consistency across all touchpoints. Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels. Support brand storytelling and messaging, ensuring consistency across all customer touchpoints. Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals. Conduct market research and competitive analysis to identify trends and opportunities for brand growth. Monitor campaign performance and brand health metrics, providing insights and recommendations for optimisation. Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment. Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns. Ensure brand guidelines and messaging are maintained across all marketing channels.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multi-channel marketing execution.
• Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Annual base pay: $115,000-$130,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information

Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, colour, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a Great Place to Work-Certified company. Innovation and brilliance - two things that set us apart. Join us! Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritise customer experience and extraordinary value while leading the industry in quality, product, and style. Blue Nile was founded in 1999 with the idea that the diamond engagement ring business was ready for innovation. We revolutionised the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. Blue Nile prides itself on innovation, creativity and flawless execution - all to make each customer experience absolutely perfect. Help us make the next decade even better. The brilliance behind our jewelry comes from real people who create real impact for our customers. Together, we live by our guiding principles and create the culture we have today. No matter the role or team, our employees aspire to be bold, bring their authentic selves to work, and operate as one team. We rely on each other's skills and expertise to create a more inspired world.