Brand Marketing Manager - Growth & Equity

S. C. Johnson & Son, Inc.; Racine (WI); Hybrid; USD 112,000 - 147,000; Full time

Benefits offered by this job

Subsidized health care plans

Vacation purchase options

Flexible work arrangements

Job summary

SC Johnson is seeking an Associate Manager, Brand Management, Pest Control, to shape how consumers experience OFF!®, Raid®, and related brands. You will partner with creative agencies, OMNI, and design to drive awareness, engagement, and conversion across channels.

You will lead brand narrative development, portfolio analysis, and commercialization for new products, while aligning with R&D, Finance, Supply Chain, Demand Planning, Marketing and Sales.

Qualifications

• What candidates must bring: brand management experience and strategic marketing skills.
• Experience working with cross-functional teams and agencies.
• Ability to analyze market data to inform strategy.

Responsibilities

• Support development and execution of brand equity strategies and marketing comms.
• Collaborate with creative teams, OMNI, design, and shopper marketing for assets and plans.
• Develop brand narratives and go-to-market plans with trade narratives.
• Analyze brand portfolio and identify growth opportunities.
• Inform media channel strategies with market insights.
• Execute media-to-cart strategies for online and offline channels.
• Lead omnichannel planning and coordination across teams.
• Manage budgets, timelines, and forecasting for programs.

Skills

Project leadership

Growth orientation

Strategic analytics

Creative & equity planning

Business & financial acumen

Media to cart expertise

Results orientation

Education

Bachelor’s degree with 5+ years of relevant business experience OR advanced degree with 3+ years

Job description

SC Johnson is seeking an Associate Manager, Brand Management, Pest Control, to shape how consumers experience OFF!®, Raid®, and related brands. You will partner with creative agencies, OMNI, and design to drive awareness, engagement, and conversion across channels.

You will lead brand narrative development, portfolio analysis, and commercialization for new products, while aligning with R&D, Finance, Supply Chain, Demand Planning, Marketing and Sales.