Brand Marketing Manager, Growth & Equity

S.C. Johnson & Son, Inc.; Racine (WI); Sur place; USD 112 000 - 147 000; Plein temps

Avantages offerts par ce poste

Base salary with strong total rewards

Résumé du poste

SC Johnson, a long-standing global brand leader, seeks an Associate Manager, Brand Management in Racine, WI. You will shape brand equity strategies and integrated communications, partnering with design, agencies, OMNI, and shopper marketing to deliver consistent consumer experiences across touchpoints.

You will influence brand narratives, drive growth opportunities, and lead cross-functional teams through budgets and forecasting for marketing programs and product collections.

Qualifications

• Bachelor's degree with 5+ years of relevant business experience OR advanced degree and 3+ years of relevant business experience.
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.

Responsabilités

• Support brand strategies aligned with vision and market positioning across consumer touchpoints.
• Collaborate cross-functionally with design, agencies, OMNI, shopper marketing to maintain visual identity and plans.
• Develop brand narratives communicating values, mission and selling propositions.
• Support portfolio analysis and growth opportunities with market trends.
• Use insights to inform media channel strategies and growth initiatives.
• Execute media-to-cart strategies across online and offline channels.
• Lead omnichannel planning, activation, timelines and budgets.
• Manage timelines, budgets, and forecasting for marketing programs and product collections.
• Analyze sales data and market trends to inform assortment strategies.
• Collaborate with R&D, Finance, Supply Chain, Demand Planning, Marketing and Sales.

Connaissances

Project Leadership & Growth

Strategic Analytics

Creative & Equity Planning

Business & Financial Acumen

Media to Cart Expertise

Results Orientation

Formation

Bachelor's degree or higher

Description du poste

SC Johnson, a long-standing global brand leader, seeks an Associate Manager, Brand Management in Racine, WI. You will shape brand equity strategies and integrated communications, partnering with design, agencies, OMNI, and shopper marketing to deliver consistent consumer experiences across touchpoints.

You will influence brand narratives, drive growth opportunities, and lead cross-functional teams through budgets and forecasting for marketing programs and product collections.