Associate Manager, Marketing Brand Management - Pest Control

scj; Wisconsin; Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

SC Johnson is seeking an Associate Manager, Brand Management to shape brand equity strategies and integrated marketing communications. You will partner with creative agencies, marketing teams, OMNI, and design to ensure a cohesive consumer experience from awareness through purchase.

You will drive growth by leveraging insights, leading omnichannel planning, managing budgets and timelines, and developing compelling brand narratives across multiple touchpoints.

Qualifications

• Bachelor's degree with 5+ years of relevant business experience.
• Advanced degree with at least 3 years of relevant experience.

Responsabilités

• Develop and execute brand equity strategies to drive awareness, engagement, and conversion.
• Lead cross-functional collaboration across design, OMNI, and agencies.
• Oversee omnichannel planning and activation, including retail media and shopper strategies.
• Manage timelines, budgets, and forecasting for marketing programs.
• Analyze sales data and market trends to inform portfolio decisions.

Connaissances

Brand strategy

Strategic analytics

Project leadership

Creative planning

Formation

Bachelor's degree

Advanced degree

Description du poste

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide - including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

As the Associate Manager, Brand Management, you will support the development and execution of brand equity strategies and integrated marketing communications. This role partners closely with creative agencies, marketing teams, omnichannel (OMNI), and design to ensure a consistent and compelling consumer experience from awareness through to purchase. You will be instrumental in shaping how consumers experience the brand across all touchpoints, driving engagement and conversion through thoughtful, insight-driven marketing plans.

KEY RESPONSIBILITIES

Brand Equity & Strategy

• Support the creation and execution of brand strategies that align with the company's vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
• Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans-including retail media and shopper strategies.
• Contribute to the development of brand narratives that effectively communicate the brand's values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
• Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
• Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.

Media to Cart & Marketing Innovation

• Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
• Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
• Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.
• Manage project timelines, budgets, and forecasting for marketing programs and product collections.
• Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.
• Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.

Portfolio Strategy & Management

• Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.
• Manage product assortment, including innovation, renovation, and discontinuation planning.
• Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies.
• Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
• Collaborate with cross-functional teams across R&D, Finance, Supply Chain, Demand Planning, Marketing, and Sales.

Budget & Financial Management

• Build a strong understanding of the P&L and identify key levers to achieve financial targets.
• Partner with Finance to monitor performance and adjust plans as needed.
• Analyzes marketing and retail/trade media campaigns to assess effectiveness and ROI using advanced analytics tools, providing insights for optimization.

Forecasting & Market Analysis

• Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
• Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.

REQUIRED EXPERIENCE YOU'LL BRING

• Bachelor's degree with 5+ years of relevant business experience OR advanced degree and a minimum of 3+ years of relevant business experience.
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.

PREFERRED EXPERIENCES AND SKILLS

• Project Leadership & Growth Orientation : Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
• Strategic Analytics : Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.
• Creative & Equity Planning : Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consume