Brand Strategy & Campaigns Lead

AdvoCare; Richardson (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

AdvoCare is seeking a Brand Manager to translate brand strategy into integrated marketing campaigns across the product portfolio. You will partner with Product Marketing and Regulatory to develop storytelling, claims, and communications while ensuring alignment with brand standards.

You will lead cross-functional go-to-market execution for launches, campaigns, and promotions, manage asset development, and drive performance through insights.

Qualifications

• 5+ years of Brand Marketing experience; CPG experience mandatory.
• Bachelor's degree or higher in business, marketing or related field.
• Experience translating brand strategy into campaigns across channels.

Responsibilities

• Translate brand strategy into integrated marketing campaigns and go-to-market plans across the product portfolio.
• Lead cross-functional go-to-market planning and execution for product launches and campaigns.
• Oversee creative development and ensure assets meet brand standards and deadlines.
• Collaborate with Product Marketing, Regulatory, Creative, Digital, Sales and Retention teams.

Skills

Brand marketing

Cross-functional collaboration

Project management

Campaign optimization

Storytelling

Education

Bachelor's degree in Business/Marketing or related field

Tools

Asana

Job description

AdvoCare is seeking a Brand Manager to translate brand strategy into integrated marketing campaigns across the product portfolio. You will partner with Product Marketing and Regulatory to develop storytelling, claims, and communications while ensuring alignment with brand standards.

You will lead cross-functional go-to-market execution for launches, campaigns, and promotions, manage asset development, and drive performance through insights.