MARKETING SYSTEMS SPECIALIST

UAB; Town of Florida (NY); Hybrid; USD 55,000 - 73,000; Full time

Job summary

The University of Alabama at Birmingham is seeking a Marketing Systems Specialist to administer marketing systems, manage data, and deploy email campaigns. The role requires a bachelor’s degree and two years of related experience, with a focus on Marketing Cloud, reporting, and automation.

This position supports and trains staff, builds dashboards, and ensures best practices across marketing technology. Remote/hybrid eligibility is available within a regular daytime shift.

Qualifications

• Bachelor’s degree and two years of related experience required.
• Work experience may not substitute for the education requirement.
• Experience with marketing systems, email campaigns and analytics is preferred.

Responsibilities

• Build, test and deploy email campaigns with QA for outbound messages.
• Develop and deliver training for team members in various settings.
• Serve as Marketing Cloud system administrator (basic configurations, users, roles).
• Manage data: reports, segments, data extensions, imports/exports, automations.
• Create dashboards to measure campaign performance and effectiveness.
• Document processes, policies and user guides.

Skills

Email campaigns

Marketing Cloud administration

Reporting & dashboards

Training & onboarding

Data management

Education

Bachelor's degree

Tools

Marketing Cloud

SQL

Job description

MARKETING SYSTEMS SPECIALIST – (T240114)

Description

MARKETING SYSTEMS SPECIALIST
The University of Alabama at Birmingham

++General Responsibilities++: To provide administration and support for various marketing systems in Digital Strategy and Marketing. To support and manage projects pertaining to marketing systems, and to administer marketing system settings, security and integrations. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

++Key Duties & Responsibilities++:

1. Builds, tests and deploys email campaigns including drafting and editing copy, layout, links and dynamic content. Owns quality assurance of all outbound campaigns.
2. Develops and conducts training for all existing and new team members in various environments, including face-to-face, phone and virtual.
3. Provides support to staff members in solving problems, and serves as a system administrator for the Marketing Cloud environment, including basic configurations, users and user roles.
4. Manages data with creating reports, segments, data extensions, suppression lists, imports, exports and automations.
5. Builds reports and dashboards to provide visibility into marketing campaign/email results and measures effectiveness.
6. Creates and maintains documentation on processes, policies, configuration and user guides.
7. Supports and manages projects pertaining to the Marketing Cloud email and marketing automation solution.
8. Performs other duties as assigned.

++Salary Pay Range++: $55,180 — $73,000

Qualifications

++Minimum Requirements++: Bachelor’s degree and two (2) years of related experience required. Work experience may NOT substitute for the education requirement.

UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran’s status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB’s Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.

Primary Location

: University

Job Category

: Professional & Managerial

Organization

: 170000000 Office of Marketing & Communications

Employee Status

: Regular
Shift: Day/1st Shift
Work Arrangement (final schedule to be determined by the department/hiring manager): Remote/Hybrid Eligible