Brand Marketing Manager

Canyon Ranch; Fort Worth (TX); Remote; USD 82,000 - 89,000; Full time

Job summary

An innovative firm is seeking a Brand Marketing Manager to enhance brand awareness and drive guest engagement in the wellness hospitality space. This remote role combines creative vision with analytical thinking, ensuring cohesive brand identity across various channels. You will execute marketing strategies, collaborate cross-functionally, and monitor industry trends to keep the brand at the forefront. The ideal candidate has extensive experience in brand marketing, particularly in wellness or luxury retail, and is proficient with tools like Adobe Creative Suite and Asana. Join a passionate team dedicated to promoting wellbeing and exceptional guest experiences.

Benefits

Access to spa and fitness classes

Health, dental, and vision benefits

Up to 25 days of personal time off

Employer-paid life insurance

Paid maternity leave

Qualifications

• 5+ years in brand marketing, preferably in wellness or hospitality.
• Strong project management and analytical skills required.

Responsibilities

• Support execution of marketing strategies and campaigns.
• Collaborate with internal teams for brand consistency.
• Monitor wellness industry trends and relationships.

Skills

Brand Marketing

Project Management

Analytical Skills

Influencer Marketing

Organizational Skills

Tools

Asana

Adobe Creative Suite

Canva

Figma

Job description

Overview

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact, and Evidence-based Progress.

The Brand Marketing Manager is responsible for developing and implementing marketing strategies that enhance brand awareness, strengthen positioning, and drive guest engagement within the wellness hospitality space.

This role combines creative vision with analytical thinking to build and maintain a cohesive brand identity that communicates our wellness philosophy and exceptional guest experiences across all channels.

The Manager will assist in executing the marketing and content calendar, ensuring all email, social, web, print, and advertising assets align with brand standards, and will gather data to track marketing efforts' results.

Additionally, they will work cross-functionally to support marketing growth initiatives and stay updated on wellness trends, brands, and influencers, supporting outreach for partnership opportunities.

This is a remote position based in the U.S.

Responsibilities

What you'll do as a Canyon Ranch colleague

1. Marketing Strategy Execution: Support execution of the marketing and content calendar by creating briefs that ensure all assets align with brand standards.
   • Assist in implementing marketing campaigns across digital and traditional channels.
   • Gather and analyze data to report on marketing efforts.
2. Cross-Functional Communications: Collaborate with internal teams to ensure guest-facing materials reflect our brand.
   • Support marketing initiatives and keep stakeholders informed.
3. Brand Consistency & Development: Maintain brand consistency across all customer touchpoints and contribute to developing resonant brand messaging.
4. Brand Partnerships: Outreach and support relationships with influencers, wellness brands, and vendors.
5. Trend Spotting: Monitor wellness industry trends, brands, and influencers to keep Canyon Ranch at the industry forefront.

Qualifications

What you'll need to be successful

• 5+ years of experience in brand marketing, in-house or agency.
• Industry experience in wellness, hospitality, or luxury retail preferred.
• Strong project management, organizational, and analytical skills.
• Proficiency with tools like Asana, Adobe Creative Suite, Canva, or Figma.
• Familiarity with influencer marketing and platforms like Instagram, TikTok, and X (Twitter).

What you'll receive as a colleague

• Access to services and facilities, including spa, fitness classes, lectures, and overnight stays at Canyon Ranch locations nationwide.
• Health benefits including health, dental, and vision after 30 days.
• Up to 25 days of personal time off.
• Supplemental health options, employer-paid life insurance, Employee Assistance Program, and paid maternity leave.

Work Location: Remote with quarterly light travel. Preference for candidates near properties in Woodside, Las Vegas, Tucson, Lenox, Fort Worth, or Austin.

Compensation: Estimated $82,200-88,500, based on skills and experience.

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