Marketing Manager

Ezarly; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is in search of a Digital Marketing Manager who will take charge of the entire digital marketing funnel. This role involves strategizing and executing impactful campaigns across various platforms, including paid media and email marketing. The ideal candidate will blend creativity with analytics, ensuring that every campaign is not only engaging but also drives measurable results. With a focus on performance marketing, this position offers an exciting opportunity to work collaboratively with cross-functional teams, analyze market trends, and optimize strategies to enhance customer engagement and brand awareness. If you thrive in a fast-paced environment and are eager to make a significant impact, this role is for you.

Qualifications

• 2-5 years of experience in digital marketing with proven success.
• Deep understanding of paid ads, email marketing, and SEO.
• Excellent communication and storytelling skills.

Responsibilities

• Own and execute full-funnel digital strategies across multiple platforms.
• Plan and manage performance-driven ad campaigns for optimal ROI.
• Measure and analyze performance using various analytics tools.

Skills

Digital Marketing

SEO

Google Ads

Email Marketing

Social Media Strategy

Copywriting

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing

Communications or related field

Tools

Google Analytics

Meta Business Suite

Zoho CRM

Canva

Mailchimp

ActiveCampaign

SEMrush

Ahrefs

Google Tag Manager

Hotjar

Job description

Are you a growth-minded digital marketer who understands the full customer journey from the first scroll to the final conversion? Do you thrive in both strategy and execution, blending creativity with analytics to drive results? If so, we want to meet you.

We're looking for a Digital Marketing Manager who’s ready to own the digital funnel and scale meaningful, measurable campaigns across all major platforms. This is a high-impact role for someone who lives and breathes performance marketing, content strategy, paid media, and email automation all while keeping te in mind.

What You’ll Be Doing

As our Digital Marketing Manager, you will:

• Own and execute full-funnel digital strategies across paid media, organic content, SEO, email marketing, and more.
• Plan and manage performance-driven ad campaigns (Google Ads, Meta/Facebook/Instagram, LinkedIn) to optimize traffic, conversions, and ROI.
• Lead the strategy and creation of compelling social media content, email newsletters, and automated drip campaigns that nurture leads and retain customers.
• Conduct in-depth audience and keyword research, competitor analysis, and SEO audits to improve visibility and engagement.
• Collaborate with cross-functional teams, including content creators, designers, and sales, to align messaging and brand voice.
• Measure and analyze performance using tools like Google Analytics, Meta Business Suite, and Zoho CRM, presenting actionable insights and clear reporting.
• Stay on top of emerging tools, trends, and best practices to keep our strategies innovative and competitive.
• Create, manage, and maintain marketing calendars, budgets, and reporting dashboards.
• Support the ideation and execution of multi-channel campaigns throughout the customer lifecycle.

Objectives of the Role

• Build brand awareness and generate high-quality leads across multiple digital platforms.
• Develop tailored content and campaigns for specific audience segments.
• Establish clear KPIs, campaign goals, and tracking frameworks for all initiatives.
• Optimize existing funnels and identify new growth opportunities.
• Deliver reports and presentations to internal stakeholders and leadership.

What We’re Looking For (Required Skills & Experience):

• 2–5 years of hands-on experience in digital marketing with a proven track record of campaign success.
• Deep understanding of paid ads (Google, Meta), email marketing, social media strategy, and SEO.
• Excellent copywriting, communication, and storytelling skills.
• Analytical mindset with experience in tools like Google Analytics, Meta Business Suite, Canva, Zoho, or similar.
• Strong project management skills; ability to juggle multiple campaigns simultaneously.

Bonus Points For:

• A Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with marketing automation tools (e.g., Mailchimp, ActiveCampaign, HubSpot).
• Familiarity with tools like SEMrush, Ahrefs, Google Tag Manager, and heatmaps (e.g., Hotjar).
• Experience managing freelancers, agencies, or junior marketers.
• Basic design skills or comfort working with designers to bring campaigns to life.
• Media contacts and/or PR experience.
• Willingness to travel for company events or marketing activations (optional).

You Might Be a Great Fit If You:

• Think strategically but love to roll up your sleeves.
• Are constantly curious and always testing new ideas.
• Know how to blend creativity with data to make smart decisions.
• Want to grow with a fast-moving team where your work truly matters in the big picture.

NOTE: All applicants must have his or her work tools in place.