Brand Marketing Manager

Canyon Ranch Operating, LLC; Fort Worth, Town of Texas, Austin (TX, WI, TX); Remote; USD 82,000 - 89,000; Full time

Job summary

An innovative firm is seeking a Brand Marketing Manager to elevate brand awareness and guest engagement in the wellness hospitality sector. This role blends creativity with analytical skills, ensuring cohesive brand identity across all channels. You will manage the marketing calendar, support partnerships, and track industry trends, all while working remotely with some travel. Join a dynamic team dedicated to enhancing the wellness journey for guests through strategic marketing initiatives and impactful brand messaging.

Benefits

Use of spa and fitness facilities

Generous health plan (Health, Dental, Vision)

Up to 25 days of personal time off

Supplemental health care options

Employer-paid life insurance

Paid maternity leave

Qualifications

• 5+ years in brand marketing, ideally in wellness or hospitality.
• Strong project management and organizational skills required.

Responsibilities

• Execute marketing strategies and maintain brand consistency.
• Collaborate cross-functionally to support marketing initiatives.

Skills

Brand Marketing

Project Management

Analytical Skills

Influencer Marketing

Social Media Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

Asana

Adobe Creative Suite

Canva

Figma

Job description

Overview

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.

The Brand Marketing Manageris responsible for developing and implementing marketing strategies that enhance brand awareness, strengthen positioning, and drive guest engagement within the wellness hospitality space.

This role combines creative vision with analytical thinking to build and maintain a cohesive brand identity that communicates our wellness philosophy and exceptional guest experiences across all channels.

The Manager will help in the day to day execution of the marketing and content calendar ensuring all email, social, web, print, and advertising assets align with brand standards as well as gather data to track results of marketing efforts.

In addition, they will work cross-functionally to support marketing growth initiatives across the company.

The Manager will support in tracking the latest wellness trends, brands, and influencers and support in outreach for partnership opportunities.

This is a remote position to be based in the U.S.

Responsibilities

WHAT YOU'LL DO AS A CANYON RANCH COLLEAGUE

• Marketing Strategy Execution: Support execution of the marketing and content calendar cross-functionally by creating briefs ensuring all assets align with established brand standards.
  • Assist in implementing marketing campaigns across various digital and traditional channels.
  • Gather and analyze data to track and report on the results of marketing efforts
• Cross-Functional Communications: Collaborate with internal teams to ensure guestfacing materials reflect our brand.
  • Work cross-functionally to support marketing initiatives across the company. Keep stakeholders informed of marketing programs/campaigns.
• Brand Consistency & Development: Help maintain brand consistency across all customer touchpoints.
  • Contribute to the development of brand messaging that resonates with wellness-focused consumers.
• Brand Partnerships: Perform outreach and support brand partnership relationships including influencers, wellness brands, and vendors.
• Trend Spotting: Track the latest wellness trends, brands, and influencers to keep Canyon Ranch at the forefront of the industry.

Qualifications

WHAT YOU'LL NEED TO BE SUCCESSFUL

• 5+ years of experience in brand marketing, working in-house or creative agency.
• Industry experience from wellness, hospitality, or luxury retail space preferred.
• Possess strong project management and organizational skills as well as skills in analytics to convert data into insights and opportunities.
• Proficiency with creative and project management tools including Asana (or similar), Adobe Creative Suite, Canva or Figma.
• Familiarity with influencer marketing and social media platforms for engagement including Instagram, TikTok, X (Twitter).

WHAT YOU'LL RECEIVE AS A COLLEAGUE

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment
• Up to 25 Days of personal time off (vacation/sick/holiday)
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave

WORK LOCATION: This poisition will be working remotely with light travel each quarter.

Strong preference for candidates that are based near our properties in Woodside, Las Vegas, Tucson, Lenox, Fort Worth or Austin.

COMPENSATION: The salary for this role takes into account several factors that are considered in making decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the current range is $82,200-88,500.

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