Brand Marketing Leader - Partner Brands & Growth

Highline Aftermarket; Memphis (TN); Híbrido; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Highline Warren seeks a Brand Marketing Manager to lead partner brands such as Rain-X and Mobil 1. You will own annual and quarterly marketing plans, manage licensor relationships, and drive promotions with major retailers across multiple channels.

The role requires 5+ years in brand/product marketing, strong analytical and collaboration skills, and a track record of launching initiatives that boost sales and distribution. On-site role in Memphis, TN.

Formación

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, product marketing, or related discipline.
• Proven experience developing and executing integrated marketing plans across multiple channels.
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies. Retail media network experience is a plus.
• Experience supporting product launches, promotional campaigns, and growth strategies.
• Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills.

Responsabilidades

• Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with brand guidelines, growth objectives, and partnership requirements.
• Develop and execute promotional funding strategies across key retail customers including AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Walmart, Amazon, and other strategic accounts.
• Identify opportunities to grow market share, increase household penetration, and expand distribution across existing and new channels.
• Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and customer-specific marketing investments.
• Develop and manage paid media strategies, including retail media networks, Amazon advertising, paid social, and digital campaigns.
• Oversee content development including creative asset creation, product content, path-to-purchase materials, and digital shelf optimization.
• Partner with Category Management and Sales teams to support new product development, launch planning, retailer presentations, and commercialization efforts.
• Identify and execute strategic co-branding and partnership opportunities that drive incremental awareness and revenue growth.
• Manage multiple cross-functional projects while ensuring execution against timelines, budgets, and growth objectives.
• Develop executive presentations, annual business plans, investment recommendations, and strategic growth initiatives for leadership.

Conocimientos

Brand marketing

Channel marketing

Retail/ecommerce strategy

Promotional funding

Cross-functional collaboration

Data analysis

Educación

Bachelor's degree in Marketing, Business, Communications, or a related field

Herramientas

Marketing analytics tools

Descripción del empleo

Highline Warren seeks a Brand Marketing Manager to lead partner brands such as Rain-X and Mobil 1. You will own annual and quarterly marketing plans, manage licensor relationships, and drive promotions with major retailers across multiple channels.

The role requires 5+ years in brand/product marketing, strong analytical and collaboration skills, and a track record of launching initiatives that boost sales and distribution. On-site role in Memphis, TN.