Brand Marketing Lead — Multi-Channel Campaigns

Brex; New York (NY); Hybrid; USD 155,000 - 194,000; Full time

Job summary

Brex in the United States is seeking a Brand Marketing Lead to set the creative standard and lead integrated campaigns that position Brex as the intelligent finance platform for ambitious companies. In this senior IC role, you’ll own major launches end-to-end, blending sharp storytelling with strategic media distribution and measurement.

This role is based in San Francisco or New York City in a hybrid setup with three in-office days weekly and optional remote work.

Qualifications

• 7–10+ years of experience leading multi-channel brand campaigns.
• Creative strategist with strong narrative instincts and a portfolio of breakthrough work.
• Deep media fluency across OOH, CTV, podcasts, paid social, and modern media.
• Expert cross-functional operator aligning PMM, Growth, Comms and Design.
• Experience managing agency partners and media vendors.
• Understanding hybrid B2B/B2C audiences and how to reach them.
• Data-informed but taste-driven with brand lift studies and dashboards.

Responsibilities

• Lead the company’s integrated brand campaign roadmap, from insights to post-campaign analysis.
• Act as lead creative strategist and narrative architect translating product capabilities into distinctive campaigns.
• Drive integrated media and channel orchestration with in-house planners and external partners.
• Partner cross-functionally with PMM, Growth, Comms and Design to align campaigns with launches and sales.
• Establish robust brand measurement frameworks tracking awareness and share of voice.
• Build repeatable briefs, playbooks, and templates to scale brand campaigns quickly.

Job description

Brex in the United States is seeking a Brand Marketing Lead to set the creative standard and lead integrated campaigns that position Brex as the intelligent finance platform for ambitious companies. In this senior IC role, you’ll own major launches end-to-end, blending sharp storytelling with strategic media distribution and measurement.

This role is based in San Francisco or New York City in a hybrid setup with three in-office days weekly and optional remote work.