Product Marketing Lead

Borderless; New York (NY); Hybrid; USD 231,000 - 257,000; Full time

Job summary

Brex is seeking a Product Marketing Lead to own end-to-end storytelling for Brex products and customers. You will lead launches and go-to-market strategies, defining narratives, shaping positioning, and aligning campaigns to drive pipeline and adoption.

You will craft and deploy landing pages, campaigns, videos, and decks, ensuring the narrative resonates with customers. The role emphasizes strategic thinking balanced with hands-on creative execution in a hybrid SF/NYC setting.

Qualifications

• 10+ years in product marketing, preferably B2B SaaS/fintech.
• 3+ years leading teams or cross-functional initiatives with execs.
• Proven ability to translate features into customer-centric positioning and campaigns.
• Ability to craft compelling narratives across formats and channels.
• Strong creative judgment with clear, constructive feedback.
• Customer-obsessed with deep empathy for target audience.
• Expertise in market segmentation, personas, and journey mapping.
• Strategic thinker who can execute tactically and collaborate cross-functionally.
• Proficiency with AI tools for productivity and content creation.

Responsibilities

• Build narrative, product positioning, and GTM strategy for Brex products and customer segments.
• Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative.
• Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention.
• Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution.
• Work with Sales Enablement to create training and resources that help reps win deals.
• Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations.
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.

Skills

Product Marketing

Leadership

Positioning

Narratives

Campaigns

Cross-functional

Audience research

Content creation

AI tools

Tools

AI tools

Job description

Why join us

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross‑functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.

What You'll Do

As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies — defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.

You're a maker who shapes the strategy and builds the work: landing pages, creative campaigns, videos, pitch decks. You genuinely love storytelling and obsess over what makes your customers tick. In a market where products often look the same, the narrative war is won through sharper positioning, bolder creative, and deeper audience connection. You're the one who concepts and makes the work that wins it.

Where you’ll work

This role will be based in our San Francisco, CA or New York, NY office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require three days per week in office - Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Build narrative, product positioning, and GTM strategy for Brex products and customer segments
• Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
• Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
• Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
• Work with Sales Enablement to create training and resources that help reps win deals
• Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

Requirements

• 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
• 3+ years leading teams and/or cross‑functional strategic initiatives involving executive-level stakeholders
• Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strong creative judgment with the ability to give clear, constructive feedback that elevates work
• Customer-obsessed with deep empathy for the people you're marketing to
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who executes tactically and works cross-functional—a maker at heart
• Proficiency with AI tools for productivity and content creation

Compensation

The expected salary range for this role in SF or NYC is $231,365-$257,075. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.