Brand Marketing Lead - Hybrid/Remote Campaign Architect

Brex; San Francisco (CA); Hybrid; USD 155,000 - 194,000; Full time

Job summary

Brex is seeking a Brand Marketing Lead to set the creative standard and execute integrated campaigns that position Brex as the intelligent finance platform for ambitious companies. In this senior IC role, you will own major campaign launches end-to-end, combining storytelling with strategic media distribution and measurement to elevate brand relevance and deliver commercial impact.

You will work in a hybrid setup in San Francisco or New York, with in-office days three times a week and occasional

Qualifications

• 7-10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing.
• Background in high-growth tech, SaaS, fintech, or top-tier brand agencies.
• Creative strategist at heart with strong narrative instincts and a proven portfolio.
• Deep media fluency across OOH, CTV, paid social, podcasts, partnerships.
• Expert cross-functional operator aligning PMM, Growth, Comms, and Design.
• Extensive experience managing agency partners and media vendors.
• Able to craft messages for both startup founders and enterprise finance executives.
• Data-informed but taste-driven with ability to set up brand lift studies and dashboards.

Responsibilities

• Lead Brex's integrated brand campaign roadmap from insights to post-campaign analysis.
• Act as lead creative strategist and narrative architect translating product capabilities into campaign themes.
• Drive media and channel orchestration with in-house planners and external agencies.
• Partner with PMM, Growth, Comms, and Design to align campaigns with product launches.
• Establish robust brand measurement frameworks tracking awareness and brand lift.
• Build repeatable frameworks, briefing templates, and playbooks for brand work.

Skills

Brand campaigns

Creative strategy

Media fluency

Cross-functional leadership

Agency management

B2B/B2C messaging

Data-informed

Brand measurement

Job description

Brex is seeking a Brand Marketing Lead to set the creative standard and execute integrated campaigns that position Brex as the intelligent finance platform for ambitious companies. In this senior IC role, you will own major campaign launches end-to-end, combining storytelling with strategic media distribution and measurement to elevate brand relevance and deliver commercial impact.

You will work in a hybrid setup in San Francisco or New York, with in-office days three times a week and occasional