Growth Marketing Lead, Programmatic & Video

Brex; San Francisco (CA); Hybrid; USD 125,000 - 209,000; Full time

Job summary

Brex in San Francisco is seeking a strategic Growth Marketing Lead, Programmatic & Video to shape media investments across display, YouTube, CTV, OLV, and audio.

You will own a multi-channel portfolio with heavy budgets, define measurement frameworks, and partner with Brand, PMM, and Design to translate objectives into scalable media programs.

The role offers a hybrid in-office/remote setup with a high-visibility path to influence Brex’s paid media strategy and growth trajectory.

Qualifications

• 7+ years of hands-on growth or performance marketing experience.
• Deep expertise in programmatic media and video/CTV advertising.
• Experience owning a multi-channel media portfolio and budgets.
• Strong measurement, attribution, and incrementality skills.
• Ability to build audience architectures from diverse data sources.

Responsibilities

• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
• Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
• Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
• Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
• Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
• Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
• Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Skills

Growth marketing

Programmatic

Video/CTV

Budget management

Measurement & attribution

Audience strategy

Cross-functional leadership

Tools

DV360

The Trade Desk

Job description

Brex in San Francisco is seeking a strategic Growth Marketing Lead, Programmatic & Video to shape media investments across display, YouTube, CTV, OLV, and audio.

You will own a multi-channel portfolio with heavy budgets, define measurement frameworks, and partner with Brand, PMM, and Design to translate objectives into scalable media programs.

The role offers a hybrid in-office/remote setup with a high-visibility path to influence Brex’s paid media strategy and growth trajectory.