Brand Marketing Lead — Growth & Innovation

CKE Restaurants, Inc.; Franklin (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

CKE Restaurants, Inc. is seeking a Sr. Manager, Brand Marketing to own the brand marketing calendar and activation strategy, focusing on high-growth categories and end-to-end innovation from insight to launch.

The role partners with culinary, supply chain, operations and executives to ensure continuity, quality and profitable sales, while driving brand relevance and market leadership.

Qualifications

• 6-8 years of brand marketing experience, including supervisory exposure.
• 1-2 years of menu development experience.
• BA/BS degree; MBA or Masters in Marketing preferred.
• Demonstrates broad marketing skills in a fast-paced, promotional space.
• Strong communication and creative problem-solving; ability to act commercially.

Responsibilities

• Lead the end-to-end innovation pipeline from consumer insight to launch.
• Develop and activate the brand marketing calendar and go-to-market timelines.
• Design consumer messaging and coordinate cross-functional go-to-market plans.
• Partner with culinary, supply chain, ops, and executives for launches and continuity.
• Conduct consumer research and analytics to validate strategy and optimize programs.

Skills

Brand marketing experience

Menu development

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

CKE Restaurants, Inc. is seeking a Sr. Manager, Brand Marketing to own the brand marketing calendar and activation strategy, focusing on high-growth categories and end-to-end innovation from insight to launch.

The role partners with culinary, supply chain, operations and executives to ensure continuity, quality and profitable sales, while driving brand relevance and market leadership.