Brand Marketing Lead - In-Restaurant Growth

GoTo Foods, LLC; Atlanta (GA); Vor Ort; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

GoTo Foods, LLC is seeking a Brand Marketing Manager to blend brand strategy with hands-on in‑restaurant execution. You will analyze performance and consumer insights to shape the marketing calendar and drive business results through launches in partnership with Menu Innovation.

You’ll own in‑restaurant marketing end‑to‑end, from briefs to deployment, collaborating with IMC, Operations and franchisees to ensure cohesive, on-brand campaigns.

Qualifikationen

• Bachelor's degree in marketing or related field required.
• MBA preferred.
• 4+ years in marketing, brand management or related roles.
• Experience turning insights into actionable campaigns.
• Experience managing print, POP or creative production and budgets.

Aufgaben

• Own in-restaurant marketing from concept to deployment and field execution.
• Lead development of POP, menu boards, and asset production for campaigns.
• Collaborate with IMC, Operations and franchisees to ensure cohesive brand campaigns.
• Coordinate shoots and asset delivery, overseeing timelines and budgets.
• Partner with menu innovation to bring insights into new products and launches.
• Develop communications for franchisees detailing program timing and requirements.

Kenntnisse

Brand management

Brand analytics

Consumer insights

Cross-functional leadership

Presentation skills

Budget management

Ausbildung

Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field

MBA preferred

Jobbeschreibung

GoTo Foods, LLC is seeking a Brand Marketing Manager to blend brand strategy with hands-on in‑restaurant execution. You will analyze performance and consumer insights to shape the marketing calendar and drive business results through launches in partnership with Menu Innovation.

You’ll own in‑restaurant marketing end‑to‑end, from briefs to deployment, collaborating with IMC, Operations and franchisees to ensure cohesive, on-brand campaigns.