Brand Marketing Lead for Building Solutions

Carlisle Construction Materials; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Carlisle Companies seeks a Strategic Marketing Leader to develop brand marketing strategy aligned with sales goals and drive engagement and revenue. You will lead campaign development, manage budgets, and partner with product management to launch new products for architects, contractors, and other B2B audiences.

You’ll oversee digital and traditional channels, measure results with dashboards, and ensure brand standards across materials while supporting lean COS initiatives and continuous

Formación

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Five years of marketing experience with demonstrated management experience or equivalent in a fast-paced setting.
• Experience developing content to support traditional and digital campaigns.
• Experience launching sales enablement tools and processes.
• Experience partnering with business leads and creative teams to deliver quality content and meet deadlines.
• Demonstrated experience with digital demand generation that drives business results.

Responsabilidades

• Develop and implement brand marketing strategy to support growth and financial goals.
• Lead annual marketing plans for the brand and manage the spend.
• Drive brand loyalty programs to increase revenue and ROI.
• Generate demand through digital and traditional channels with measurable results.
• Collaborate with digital marketing on ABM, SEO, SEM and dashboards.
• Support product launches and integration of brands into the commercial channel.

Conocimientos

Team collaboration

Communication

Digital marketing

Website analytics

Sales enablement

Strategy development

Educación

Bachelor’s degree in Marketing/related field

5 years marketing experience

Master’s degree preferred

Herramientas

Salesforce

Google Analytics

Descripción del empleo

Carlisle Companies seeks a Strategic Marketing Leader to develop brand marketing strategy aligned with sales goals and drive engagement and revenue. You will lead campaign development, manage budgets, and partner with product management to launch new products for architects, contractors, and other B2B audiences.

You’ll oversee digital and traditional channels, measure results with dashboards, and ensure brand standards across materials while supporting lean COS initiatives and continuous