Product Marketing Manager - CWT

Carlisle; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Carlisle is seeking a Strategic Marketing Leader to craft and execute the brand strategy across key growth initiatives. You will collaborate with sales, product management, and creative teams to drive demand, manage budgets, and measure performance across digital and traditional channels.

The role targets B2B audiences including architects, consultants, and contractors, with a focus on launching new products and expanding brand impact across Carlisle's portfolio. Remote, with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting.
• Experience and/or aptitude around developing content to support traditional and digital marketing campaigns.
• Experience assessing and launching sales enablement tools and processes.
• Experience partnering with business leads and creative teams to deliver quality content and meet deadlines.
• Demonstrated experience and success with digital demand generation that drives business results.

Responsibilities

• Develop and implement brand marketing strategy to support corporate growth and financial goals.
• Develop and lead execution of annual marketing plans for the brand.
• Responsible for managing annual spend.
• Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment.
• Generate demand through a broad mix of digital and traditional channels and measure results against key metrics.
• Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards.
• Support integration of Carlisle brands and products sold into the commercial channel.
• Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs.
• Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate.
• Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline.
• Lead the process to commercialize and launch new products.
• Monitor competitive activity and adjust strategies as appropriate to maximize share growth.
• Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue.
• Ensure external facing materials are accurate and meet brand standards and positioning.
• Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities.
• Provide product launch support and collaborate with Product Management on new product planning and commercialization.
• Develop a deep understanding of commercial markets and customers.
• Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
• Other duties as assigned

Skills

Team player

Cross-functional collaboration

Customer journey

Web analytics

Salesforce

Google Analytics

Microsoft Word

Excel

PowerPoint

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Master’s degree in Marketing, Communications, Business or related field

Tools

Salesforce

Google Analytics

Microsoft Office

Job description

• Job Code - Job Title: MKBM02 - Manager, Brand Marketing

Company Description

Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.

We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.

We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.

With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply todayand comegrow with us.

Job Description

As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors.

Duties and Responsibilities:

• Develop and implement brand marketing strategy to support corporate growth and financial goals
• Develop and lead execution of annual marketing plans for the brand
• Responsible for managing annual spend
• Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
• Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
• Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
• Support integration of Carlisle brands and products sold into the commercial channel
• Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
• Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
• Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
• Lead the process to commercialize and launch new products
• Monitor competitive activity and adjust strategies as appropriate to maximize share growth
• Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
• Ensure external facing materials are accurate and meet brand standards and positioning
• Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
• Provide product launch support and collaborate with Product Management on new product planning and commercialization
• Develop a deep understanding of commercial markets and customers
• Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
• Other duties as assigned

#LI-MN1

Qualifications

Required Knowledge/Skills/Abilities:

• Self-motivated, well-organized, team player with strong communication skills and a bias for action
• A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
• Deep customer-journey minded approach to digital, social media and website development
• Understanding of website metrics, data analysis and reporting tools
• Knowledge of software applications including Salesforce, Google Analytics
• Strong background in Microsoft Word, Excel, and PowerPoint

Education and Experience:

• Required:
  • Bachelor’s degree in Marketing, Communications, Business or related field
  • Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
  • Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
  • Experience assessing and launching sales enablement tools and processes
  • Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
  • Demonstrated experience and success with digital demand generation that drives business results
• Preferred:
  • Master’s degree in Marketing, Communications, Business or related field
  • Experience in the construction industry with builders, contractors and architects

Working Conditions:

The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.

The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards.

Travel will be required for team meetings, trainings, or company events.

Physical Requirements:

According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job.

Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%)

LIFTING OR CARRYING

1–10 LBS — Occasionally

11–20 LBS — Occasionally

21–40 LBS — Occasionally

41–50 LBS —Occasionally

51 OR MORE LBS — Occasionally

PUSHING OR PULLING:

1–40 LBS — Occasionally

41–50 LBS — Occasionally

51 OR MORE LBS — Occasionally

OTHER PHYSICAL DEMANDS:

BENDING OR STOOPING — Frequently

REACHING ABOVE SHOULDER LEVEL — Occasionally

DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally

OPERATE MACHINERY OR POWER TOOLS — Occasionally

CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally

WALKING — Frequently

STANDING — Frequently

SITTING — Frequently

WORKING IN EXTREME TEMPERATURES — Occasionally

REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously

HAND EYE COORDINATION — Continuously

Additional Information

At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.

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