Brand Marketing Lead: DTC & Product Launches

24 Seven Talent; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent partners with a fast-growing CNC brand in the tactical equipment space to recruit a hands-on Brand Marketing Manager. You will own the brand strategy, storytelling, and daily execution while collaborating with a founder-led, entrepreneurial team.

This role is ideal for someone who can think strategically and roll up sleeves to drive multi-channel campaigns, product launches, and a cohesive brand experience across email, social, and e-commerce.

Qualifications

• 5–8+ years of marketing experience in consumer, DTC, e-commerce, lifestyle, enthusiast, or product-driven brand.
• Strong experience in brand marketing, brand strategy, communications, and storytelling.
• Experience marketing physical products and leading product launches/go-to-market campaigns.
• Strong understanding of a target customer and the ability to turn insights into messaging and campaigns.
• Hands-on experience with email marketing and lifecycle campaigns; Klaviyo experience is a plus.
• Experience overseeing social media and community-focused marketing.
• Strong project management skills and management of integrated marketing/content calendars.
• Experience directing external creative resources or freelancers.
• Ability to balance big-picture brand thinking with hands-on execution.

Responsibilities

• Own and strengthen the brand’s positioning, voice, messaging, and overall identity.
• Develop compelling brand stories and messaging that connect with the target customer.
• Build and manage annual, quarterly, and monthly marketing calendars.
• Develop integrated campaigns across email, social, e-commerce, community, product launches, and events.
• Manage email marketing and customer communications through Klaviyo.
• Oversee social media strategy, content planning, and community engagement.
• Lead marketing strategy and go-to-market plans for 10–20 new product launches annually.
• Build excitement around new products, limited-ededition drops, colorways, merchandise, and other launches.
• Ensure a consistent brand experience across email, social, website, packaging, merchandise, events, and other customer touchpoints.
• Identify opportunities to grow brand awareness, engagement, customer loyalty, and DTC sales.
• Manage and provide creative direction to freelancers and partners.
• Develop clear creative briefs and ensure outside partners understand the brand, audience, objectives, and desired outcome.
• Help determine the creative assets needed to support campaigns and product launches.

Skills

Brand marketing

Brand strategy

Communications

Storytelling

Email marketing

Social media

Project management

Freelancers management

Hands-on execution

Tools

Klaviyo

Job description

24 Seven Talent partners with a fast-growing CNC brand in the tactical equipment space to recruit a hands-on Brand Marketing Manager. You will own the brand strategy, storytelling, and daily execution while collaborating with a founder-led, entrepreneurial team.

This role is ideal for someone who can think strategically and roll up sleeves to drive multi-channel campaigns, product launches, and a cohesive brand experience across email, social, and e-commerce.