Brand and Product Marketing Manager

RightPro Staffing; Connecticut; On-site; USD 90,000 - 150,000; Full time

Job summary

RightPro Staffing seeks a high-energy Product and Brand Marketing Manager to lead growth, demand generation, and go-to-market strategies for our B2B sterile manufacturing product lines. You will own marketing strategy execution, driving brand presence from concept to completion and partnering with a nationwide sales force and distribution network.

You will own product positioning, craft integrated campaigns, and collaborate with Product Management, R&D, and Commercial Leadership to maximize ROI

Qualifications

• Bachelor’s degree in marketing, communications, business, or related discipline.
• 4+ years of progressive B2B marketing and communications experience.
• Experience in B2B manufacturing or technical product/brand marketing is preferred.
• Strong campaign strategy, content marketing, demand generation, and brand positioning.

Responsibilities

• Go-To-Market & Product Lifecycle Execution: lead launches, portfolio updates, and end-of-life messaging with commercialization materials.
• Content Strategy & Asset Creation: manage content from whitepapers to blog series with agencies and teams.
• Integrated Demand Generation: build end-to-end lead programs and map buyer journeys with ROI focus.
• Sales Enablement: equip nationwide sales with digital/physical tools and demos.
• Experiential Marketing & Events: support major trade shows, showrooms, and conferences with PR and logistics.
• PR & Social Media Strategy: grow brand awareness through media relations and analytics.
• Budget & Financial Oversight: track budgets, invoices, and ROI across initiatives.
• Performance Analytics & Optimization: monitor metrics and optimize GTM and digital performance.
• Cross-Functional Collaboration: align with Product Management, R&D, and Commercial Leadership.

Skills

Campaign strategy

Content marketing

Demand generation

Brand positioning

Strategic thinking

Analytical skills

Communication & Influence

MS Office Suite

Salesforce CRM

Marketing automation (HubSpot, Pardot,

Marketo

Google Analytics

SEO/SEM

Adobe Creative Cloud

Education

Bachelor’s Degree in Marketing, Communications, Business, or a related discipline

Tools

Microsoft Office Suite

Salesforce

HubSpot

Pardot

Marketo

Job description

We are seeking a high-energy, results-driven Product and BrandMarketing Manager to lead growth and demand-generation initiatives for our portfolio of industry-leading B2B sterile manufacturing product lines. In this dynamic role, you will take full ownership of marketing strategy execution—driving brand presence from concept to completion. You will lead integrated digital campaigns, craft compelling product positioning, and partner closely with a nationwide sales force and distribution network. This opportunity is ideal for a strategic marketer looking to make an immediate impact while building a long-term career path within a global, highly stable manufacturing organization.

Key Responsibilities

• Go-To-Market & Product Lifecycle Execution: Lead product launches, technical portfolio updates, and end-of-life messaging. Develop high-value commercialization materials, including product announcements, technical catalogs, solution guides, and digital assets for sales teams and channel partners.
• Content Strategy & Asset Creation: Direct agency partners and internal resources to produce high-performing content, including technical whitepapers, case studies, videos, e-books, interactive product selectors, and blog series.
• Integrated Demand Generation: Partner with digital marketing specialists to build end-to-end lead generation programs (PPC, display, social, email). Own buyer journey mapping, content development, campaign analysis, and ROI optimization.
• Sales Enablement: Empower a large, nationwide commercial sales team with high-impact digital and physical tools, including interactive sales playbooks, video walkthroughs, sample kits, and product demonstration displays.
• Experiential Marketing & Events: Coordinate integrated campaign support for major trade shows, mobile showrooms, customer demonstration sites, and industry conferences through targeted PR, pre-event advertising, and display logistics.
• PR & Social Media Strategy: Drive brand awareness through strategic media relations, trade publication positioning, social channel management, and ongoing performance analytics.
• Budget & Financial Oversight: Manage marketing budget tracking, vendor invoicing, and resource allocation to ensure optimal ROI across all initiatives.
• Performance Analytics & Optimization: Monitor, analyze, and report on key campaign metrics and content engagement to continuously refine go-to-market strategies and digital performance.
• Cross-Functional Collaboration: Develop a thorough understanding of product engineering, technical specifications, and market positioning through tight alignment with Product Management, R&D, and Commercial Leadership.

Qualifications & Key Competencies

• Education: Bachelor’s Degree in Marketing, Communications, Business, or a related discipline.
• Experience: 4+ years of progressive B2B marketing and communications experience. Experience in B2B manufacturing, technical product/brand marketing in consumer goods, consumer products, or high-spec industrial sectors.
• Core Skills: Proven track record in campaign strategy, content marketing, demand generation, and brand positioning.
• Strategic Thinking: Exceptional analytical and problem-solving skills with the ability to translate complex technical concepts into clear customer benefits.
• Communication & Influence: Superior written and verbal communication skills with a demonstrated ability to collaborate and influence cross-functional teams at all levels.
• Technical Proficiency:
• Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
• Hands-on familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Pardot, or Marketo).
• Experience with Google Analytics, SEO/SEM strategies, and digital campaign metrics.
• Familiarity with Adobe Creative Cloud (InDesign, Photoshop) is an advantage.
• Travel: Ability to travel up to 10% for key trade events, team strategy sessions, and customer presentations.