Brand Marketing Analyst: Strategy, Campaigns & Insights

Gildan; Winston-Salem (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Mentorship programs

Development opportunities

Attractive benefits

Job summary

Gildan, a leading apparel manufacturer, seeks a dynamic Marketing Brand Analyst to join the marketing team. You will analyze brand performance, support the development and execution of marketing campaigns, and help manage brand assets and budgets.

You will conduct market research, monitor metrics, and provide actionable insights. The role involves coordinating with product, media, creative, legal, and site teams, fostering vendor relationships, and staying current with branding best practices.

Qualifications

• Bachelor's degree with 1+ year(s) work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Understanding of marketing principles, social marketing and brand management

Responsibilities

• Assist in the development and execution of brand strategies to enhance brand awareness and market positioning.
• Support the creation and implementation of marketing campaigns, including digital, social media, content creators and traditional marketing efforts.
• Manage and maintain brand assets, including logos, images, marketing materials, and model contracts
• Process marketing invoices and assist with brand budget management.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Monitor and analyze brand performance metrics, providing actionable insights and recommendations.
• Assist in the planning and execution of events, promotions, and product launches.
• Work closely with cross-functional teams, including product management, media, creative, legal, email & site teams, etc. to ensure cohesive marketing efforts.
• Foster strong relationships with external partners, agencies, and vendors.
• Stay up-to-date with industry trends and best practices in branding and marketing.

Skills

Brand marketing

Marketing analytics

Communication

Team collaboration

Project management

Creative thinking

Education

Bachelor's degree

Tools

Marketing analytics tools

Job description

Gildan, a leading apparel manufacturer, seeks a dynamic Marketing Brand Analyst to join the marketing team. You will analyze brand performance, support the development and execution of marketing campaigns, and help manage brand assets and budgets.

You will conduct market research, monitor metrics, and provide actionable insights. The role involves coordinating with product, media, creative, legal, and site teams, fostering vendor relationships, and staying current with branding best practices.