Senior Consumer Insights Analyst: Drive Innovation

Gildan Yarns; Winston-Salem, Northern (NC, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Gildan is seeking a Sr. Analyst Consumer Insights to voice the consumer across product, marketing and sales. You will collaborate with Directors and product teams to inform decisions that drive innovation and market share.

Responsibilities include leading innovation, shopper and GTM insights projects, and providing analytics support with cross tabs and proofing decks. A strong background in both qualitative and quantitative research is required.

Qualifications

• Education: University degree; 10+ years experience if no degree.
• 6+ years experience in consumer insights or related field.
• Strong consumer focus and understanding of retail decision-making.

Responsibilities

• Lead innovation insights projects through the pipeline (DIY surveys, insights community).
• Lead shopper insights analytics such as hierarchy and PDP shopability.
• Co-manage GTM insights: packaging, naming, pricing, creative development through qual/AI testing.
• Provide analytic support and reporting to the Director and Sr. Manager Consumer Insights.

Skills

Consumer insights

Self-starter

Presenter

Strategic thinking

Quant/Qual research

Questionnaire design

DIY research tools

Data analysis & reporting

Education

University degree

Tools

Decipher

Qualtrics

Forsta Plus

SPSS

Job description

Gildan is seeking a Sr. Analyst Consumer Insights to voice the consumer across product, marketing and sales. You will collaborate with Directors and product teams to inform decisions that drive innovation and market share.

Responsibilities include leading innovation, shopper and GTM insights projects, and providing analytics support with cross tabs and proofing decks. A strong background in both qualitative and quantitative research is required.