Brand Marketing Analyst

Colonial Group; Winston-Salem (NC); On-site; USD 52,000 - 72,000; Full time

Job summary

Colonial Group is seeking a dynamic Marketing Brand Analyst to join our team in Winston-Salem. You will analyze brand performance, support campaigns, and help manage assets and budgets to strengthen market positioning.

This role collaborates with product, media, creative, legal, and vendor partners to execute strategies, monitor metrics, and contribute to events and product launches.

Qualifications

• Bachelor's degree with 1+ year of work experience (or 4+ years substitute)
• 1+ years of experience in brand marketing or related role
• Understanding of marketing principles, social marketing and brand management
• Excellent written and verbal communication skills
• Proficiency in marketing analytics tools and software
• Creative thinking and problem-solving abilities
• Ability to work collaboratively in a team environment
• Strong project management and organizational skills
• Knowledge of current marketing trends and best practices

Responsibilities

• Assist in developing and executing brand strategies to improve brand awareness and market positioning.
• Support creation and implementation of marketing campaigns across digital, social, content creators, and traditional channels.
• Manage brand assets including logos, images, materials, and model contracts.
• Process marketing invoices and assist with brand budget management.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor brand performance metrics and provide actionable insights.
• Assist planning and execution of events, promotions, and product launches.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Foster relationships with external partners, agencies, and vendors.
• Stay up-to-date with industry trends and best practices in branding and marketing.

Skills

Brand marketing

Marketing principles

Social marketing

Brand management

Written communication

Verbal communication

Marketing analytics

Creative thinking

Team collaboration

Project management

Industry trends

Education

Bachelor's degree

Job description

The opportunity

We are seeking a dynamic and detail-oriented Marketing Brand Analyst to join our team. This role will support the marketing department by analyzing brand performance, managing administrative tasks, and assisting in the development and execution of marketing strategies.

The role

• Assist in the development and execution of brand strategies to enhance brand awareness and market positioning.


• Support the creation and implementation of marketing campaigns, including digital, social media, content creators and traditional marketing efforts.


• Manage and maintain brand assets, including logos, images, marketing materials, and model contracts


• Process marketing invoices and assist with brand budget management.


• Conduct market research and competitive analysis to identify trends, opportunities, and threats.


• Monitor and analyze brand performance metrics, providing actionable insights and recommendations.


• Assist in the planning and execution of events, promotions, and product launches.


• Work closely with cross-functional teams, including product management, media, creative, legal, email & site teams, etc. to ensure cohesive marketing efforts.


• Foster strong relationships with external partners, agencies, and vendors.


• Stay up-to-date with industry trends and best practices in branding and marketing.

The requirements

Education/ Experience

• Bachelor's degree with 1+ year(s) work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills or Experience Required

• 1+ years of experience in brand marketing or a related role


• Understanding of marketing principles, social marketing and brand management

Job Specific Competencies

• Excellent written and verbal communication skills.


• Proficiency in marketing analytics tools and software.


• Creative thinking and problem-solving abilities.


• Ability to work collaboratively in a team environment.


• Strong project management and organizational skills.


• Knowledge of current marketing trends and best practices.