Senior Consumer Insights Strategist

Gildan; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Publicly traded company

Mentorship and development

Attractive benefits package

Diverse, collaborative team

Job summary

Gildan, a leading apparel manufacturer, seeks a Sr. Analyst Consumer Insights to partner with Directors and product management teams to translate shopper data into actionable strategies.

You will leverage DIY tools and insights platforms to inform product development, pricing, and go-to-market decisions. In this role, you will manage innovation, shopper, and GTM insights, collaborating across marketing, sales, and product teams while supporting the Insights Director with routine analytics and

Qualifications

• University degree required; 6+ years of related experience preferred.
• Experience in consumer research with both quantitative and qualitative methods.
• Familiarity with insights vendors and questionnaire design.
• Strong presentation and storytelling skills for leadership.
• Ability to translate insights into actionable recommendations.

Responsibilities

• Co-manage and/or lead innovation insights projects through our pipeline, including DIY survey tools and insights communities.
• Lead analytic and qualitative insights on shopper hierarchy, merchandising, and PDP shopability.
• Co-manage packaging, naming, pricing, and creative development through qual, qual, and AI testing.
• Provide analytic support and reporting to the Director and Sr. Manager Consumer Insights, including cross tabs and decks.

Skills

Consumer insights

Presentation skills

Strategic thinking

Project prioritization

Cross-functional collaboration

Education

University degree

Tools

Decipher

Qualtrics

Forsta Plus

SPSS

DIY survey tools

Job description

Gildan, a leading apparel manufacturer, seeks a Sr. Analyst Consumer Insights to partner with Directors and product management teams to translate shopper data into actionable strategies.

You will leverage DIY tools and insights platforms to inform product development, pricing, and go-to-market decisions. In this role, you will manage innovation, shopper, and GTM insights, collaborating across marketing, sales, and product teams while supporting the Insights Director with routine analytics and