Brand Marketing Manager: Strategy, Campaigns & Growth

Gildan; Winston-Salem (NC); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Mentorship and continuous development opportunities

Attractive benefits packages

Job summary

Gildan is seeking an Assistant Manager - Brand Marketing to enhance brand awareness and drive customer engagement. This role requires developing and implementing marketing strategies while analyzing market trends and coordinating campaigns across multiple channels.

The ideal candidate has a Bachelor's degree and at least 5 years of experience in brand marketing. Key competencies include excellent communication, creative thinking, and proficiency in marketing analytics tools.

Qualifications

• Bachelor's degree required with relevant experience.
• 5+ years in brand marketing or related role.
• Strong understanding of digital marketing and brand management.

Responsibilities

• Develop and execute brand marketing strategies.
• Plan and coordinate marketing campaigns.
• Conduct market research to inform strategies.
• Collaborate with cross-functional teams.

Skills

Strong communication skills

Creative thinking

Project management

Data fluency

Education

Bachelor's degree with 5+ years relevant work experience

Master's + 3+ years relevant work experience

Tools

Graphic design software

Marketing analytics tools

Content management systems

Job description

Gildan is seeking an Assistant Manager - Brand Marketing to enhance brand awareness and drive customer engagement. This role requires developing and implementing marketing strategies while analyzing market trends and coordinating campaigns across multiple channels.

The ideal candidate has a Bachelor's degree and at least 5 years of experience in brand marketing. Key competencies include excellent communication, creative thinking, and proficiency in marketing analytics tools.