Brand Marketer, Ophthalmic Surgery Products

harrowhealth; United States; Remote; USD 113,000 - 152,000; Full time

Job summary

Harrow is seeking a Brand Marketer for Ophthalmic Surgery Products. Lead day-to-day brand execution, develop campaigns, content, and materials to grow visibility among eye care professionals and surgical facilities.

The role oversees omnichannel campaigns, ABM activities, and collaboration with agencies, analytics teams, and sales to size market potential and optimize pricing and forecast accuracy.

Qualifications

• Bachelor's degree; 3–6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Comfortable with data and digital or e-commerce performance metrics.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute brand plans and tactics for the perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
• Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns with approved materials to keep customers engaged.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Skills

Brand marketing

Ophthalmic products

Digital marketing

ABM

E-commerce

Education

Bachelor's degree

Tools

Veeva PromoMats

Slack

AI tools (ChatGPT/Claude)

Job description

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company - where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow's values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world - providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need . We encourage you to learn more about Harrow and its unique culture to see if you're the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• An expanding Retina Portfolio including IHEEZO ® , TRIESENCE ® , BYOOVIZ TM , and OPUVIZ TM
• A broad Dry Eye Disease product line , led by VEVYE ® and bolstered by well-known adjacent ocular surface disease products such as FLAREX ® and FRESHKOTE ®
• A peri-operative Surgical product line , led by TRIESENCE ® , and BYQLOVI TM
• A Rare and Specialty product line , which includes various high-need and utility products such as ILEVRO ® , NATACYN ® , and VERKAZIA ®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Brand Marketer, Ophthalmic Surgery Products

Harrow | Reports to: Lead, Ophthalmic Surgery Marketing

Position Summary

Owns product-level execution for Harrow's ocular surgery brands. Runs day-to-day campaign and content development for ocular surgery brands, keeping each brand visible and growing with eye care professionals.

Core Responsibilities

• Build and execute brand plans and tactics for the perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
• Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns with approved materials to keep customers engaged.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Qualifications & Requirements

• Bachelor's degree; 3-6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Comfortable with data and digital or e-commerce performance metrics.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• Ophthalmic surgical, ASC, or hospital experience.
• E-commerce or B2B digital merchandising experience.
• Experience with ophthalmic buy-and-bill pharmaceuticals.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 20%

Comp:

$132,500 Plus Bonus