Brand Manager, Vicks - Hybrid & Growth Leader

Helen of Troy; Marlborough (MA); Hybrid; USD 96,000 - 120,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Basic Life Insurance

Short Term Disability

Long Term Disability

Paid Time Off

Paid Charitable (volunteer) Leave

Educational Assistance

Job summary

Helen of Troy, a leading global consumer goods company, seeks a Brand Manager for Vicks in Marlborough, MA. The role focuses on driving brand growth, crafting go-to-market strategies, and aligning with Sales, Finance, Creative, and external agencies to deliver impactful messaging and campaigns.

You will lead product launches, line extensions, and portfolio initiatives while supporting major retail and e-commerce partners to drive in-store and online growth.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years marketing experience with a focus on e-commerce.
• Fluent in English and authorized to work in the United States.
• Strong digital marketing and analytics capabilities.

Responsibilities

• Develop and execute strategies to drive brand growth, sales, and market share.
• Lead cross-functional collaboration to create messaging, packaging, and campaigns.
• Manage product launches, line extensions, and seasonal programs.
• Partner with retailers and e-commerce partners to grow online and in-store.

Skills

Digital marketing

E-commerce marketing

Analytical skills

Cross-functional collaboration

Communication skills

Brand strategy

Education

Bachelor’s Degree

Tools

Amazon Ads

PDP optimization

Retail media

Job description

Helen of Troy, a leading global consumer goods company, seeks a Brand Manager for Vicks in Marlborough, MA. The role focuses on driving brand growth, crafting go-to-market strategies, and aligning with Sales, Finance, Creative, and external agencies to deliver impactful messaging and campaigns.

You will lead product launches, line extensions, and portfolio initiatives while supporting major retail and e-commerce partners to drive in-store and online growth.