Brand Growth Manager, Vicks – Hybrid Role

Helen-of-Tro; Marlborough (MA); Hybrid; USD 96,000 - 120,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Life Insurance

Short Term Disability

Long Term Disability

Paid Time Off

Educational Assistance

Job summary

Helen of Troy’s Vicks brand is seeking a Brand Manager to develop and execute strategies that grow the brand, expand market share, and drive sales. You will lead launches, manage the portfolio, and collaborate with Sales, Finance, Creative, and external partners to deliver compelling campaigns and a consistent brand experience.

The role emphasizes digital content, retail/e‑commerce partnerships, and portfolio optimization in a dynamic, hybrid environment in Marlborough, MA.

Qualifications

• Bachelor’s degree required.
• 5+ years of marketing experience.
• Fluent in English (spoken and written).
• Authorized to work in the United States.

Responsibilities

• Develop and execute brand growth strategies for Vicks, collaborating with cross‑functional teams to drive sales and market share.
• Lead product launches, line extensions, and seasonal programs to refresh the portfolio.
• Create messaging, packaging, digital assets, and product claims for consistent branding across touchpoints.
• Collaborate with Sales, Finance, Creative, Consumer Insights, Demand Planning, Innovation, Licensing and agencies.
• Support retailer and e‑commerce partners (Amazon, Walmart, Target) with growth initiatives and PDP optimization.
• Manage SKU profitability, portfolio optimization, and promotional strategies while tracking KPIs.

Skills

Marketing strategy

E-commerce

Digital marketing

Cross-functional collaboration

Brand management

P&L management

Communication

Education

Bachelor’s Degree

Tools

Amazon Ads Platform

Analytics tools

Job description

Helen of Troy’s Vicks brand is seeking a Brand Manager to develop and execute strategies that grow the brand, expand market share, and drive sales. You will lead launches, manage the portfolio, and collaborate with Sales, Finance, Creative, and external partners to deliver compelling campaigns and a consistent brand experience.

The role emphasizes digital content, retail/e‑commerce partnerships, and portfolio optimization in a dynamic, hybrid environment in Marlborough, MA.