Associate Media Manager, Wellness
Helen of Troy
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Benefits offered by this job
Job summary
Helen of Troy in Massachusetts is seeking an Associate Media Manager, Wellness to support paid media strategy for the Beauty & Wellness portfolio including medical devices and air & water solutions.
The role teams with Brand Marketing, Sales, Creative, Analytics and media agencies to optimize campaigns, measure ROAS and drive awareness, acquisition and revenue growth across digital channels.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2+ years in digital media, performance marketing, or media planning.
- Retail media experience, ideally with Amazon Ads and Walmart Connect.
- Experience collaborating with cross‑functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
- Authorized to work in the United States on a full‑time basis.
Responsibilities
- Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
- Translate brand and business goals into actionable media plans, calendars, and launch requirements.
- Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.
- Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
- Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
- Build clear, insight‑driven reporting for internal teams with actionable next steps.
- Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
- Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
- Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.
- Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
- Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
- Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
- Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.
- Track pacing, actualization, and budget adherence across campaigns.
- Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
- Investigate performance trends and push partners toward continuous improvement.
Skills
Education
Tools
Job description
- Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Marlborough, MA or Boston, MA (Hybrid; 3 days onsite per week). Employees based in Boston will be expected to work from the Marlborough office one day per week.
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
We are seeking a data-driven and collaborative Associate Media Manager to support paid media strategy and execution for the Beauty & Wellness portfolio, including medical devices and air & water solutions. This role will help drive brand awareness, consumer acquisition, and revenue growth through optimized media campaigns across digital channels. The Associate Media Manager plays a pivotal role in shaping how consumers discover, engage with, and ultimately choose our portfolio of brands. As the day‑to‑day connective tissue between Brand Marketing, Sales, Creative, Analytics, and our media agency partners, you’ll help bring breakthrough campaigns to life and ensure they perform against business goals. This is an ideal role for someone who loves data-driven insights, thrives in cross‑functional environments, and wants to help build the future of wellness through smart, data‑driven activation.
The ideal candidate brings experience in consumer products or regulated categories, strong analytical skills, and a passion for improving consumer experience through effective media strategy.
- Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
- Translate brand and business goals into actionable media plans, calendars, and launch requirements.
- Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.
- Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
- Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
- Build clear, insight‑driven reporting for internal teams with actionable next steps.
- Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
- Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
- Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.
- Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
- Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
- Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
- Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.
- Track pacing, actualization, and budget adherence across campaigns.
- Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
- Investigate performance trends and push partners toward continuous improvement.
- Track record of improving digital/media performance and KPIs.
- Strong problem‑solving skills with a proven ability to navigate complex, fast‑paced, multi‑stakeholder environments with incomplete information and competing priorities.
- Experience with media budgeting and spend management, including pacing, forecasting, and optimization.
- Knowledge of media planning processes and deliverables, including media plans, flowcharts, creative specifications, and billing.
- Understanding of eCommerce, retail media ecosystems, consumer behavior, and the purchase journey.
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations that support business and revenue goals.
- Excellent written and verbal communication skills, including the ability to clearly present performance insights and recommendations to stakeholders.
- Self‑starter with a proactive, solution‑oriented mindset and the ability to work independently while driving results.
- Strong project management skills with the ability to prioritize multiple deadlines while maintaining accuracy and attention to detail.
- Demonstrated ownership, accountability, adaptability, and agility in dynamic environments.
- Curious, collaborative team player with a commitment to continuous learning.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in digital media, performance marketing, or media planning.
- Retail media experience, ideally with Amazon Ads and Walmart Connect.
- Experience working with agencies and managing external partners.
- Experience collaborating with cross‑functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
- Digital media planning and execution (paid social, search, display, retail media).
- Performance marketing expertise (CAC, ROAS, conversion optimization).
- Proficiency in Google Ads, Meta, Amazon Ads, DSPs, The Trade Desk.
- Experience with analytics and reporting tools (Excel, Google Analytics, BI platforms).
- Authorized to work in the United States on a full‑time basis.
- Advertising agency experience.
- Experience in consumer products, wellness, healthcare, or regulated categories.
In Massachusetts, the standard base pay range for this role is $70,447 - $88,059 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
- Salary + Bonus
- Healthcare
- Dental
- Vision
- Paid Holidays
- Paid Parental Leave
- 401(k) with company match
- Basic Life Insurance
- Short Term Disability (STD)
- Long Term Disability (LTD)
- Paid Time Off (PTO)
- Paid Charitable (volunteer) Leave
- Educational Assistance
Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all employees can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. To request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.
We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.
The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.
Management reserves the right to modify the duties and responsibilities of the position at any time.
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