Brand Manager, Vicks - Growth & Go-To-Market Leader

327 Health & Home USA, Inc.; Marlborough (MA); Hybrid; USD 96,000 - 120,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

401(k) with company match

Paid Time Off

Educational Assistance

Job summary

Helen of Troy is seeking a Brand Manager for Vicks in Marlborough, MA. This hybrid role requires developing and executing strategies to grow the brand, expand market share, and drive sales across retail and e-commerce channels.

Reporting to the Marketing Director, you will collaborate with cross-functional teams to craft messaging, campaigns, packaging, and digital assets, lead launches and portfolio initiatives, and partner with sales and demand planning.

Qualifications

• Bachelor’s Degree required.
• 5+ years of marketing experience.
• Strong e-commerce and digital marketing experience.
• Fluent in English (spoken and written).
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Develop and execute strategies to drive brand growth and market share.
• Collaborate with cross-functional teams to create messaging, campaigns, packaging, and digital assets.
• Lead product launches, line extensions, and portfolio management initiatives.
• Support retailer and e-commerce partners to grow online and in-store sales.
• Manage budget, pricing, and ROI analyses.

Skills

Marketing experience

E-commerce

Digital marketing

English fluency

Education

Bachelor's Degree

Job description

Helen of Troy is seeking a Brand Manager for Vicks in Marlborough, MA. This hybrid role requires developing and executing strategies to grow the brand, expand market share, and drive sales across retail and e-commerce channels.

Reporting to the Marketing Director, you will collaborate with cross-functional teams to craft messaging, campaigns, packaging, and digital assets, lead launches and portfolio initiatives, and partner with sales and demand planning.