Brand Manager, Textiles & Design Strategy

Krueger International; Green Bay (WI); Presencial; USD 90 000 - 125 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Employee Stock Ownership Plan (ESOP)

Health, Dental, & Vision Insurance

401(k) Plan with Company Match

Paid Vacation, Sick Days, & Holidays

Wellness Resources

Onsite Cafe

Employee Product Discounts

Educational Reimbursement Program

Full Benefits Package

Resumo da oferta

Krueger International (KI) is seeking an experienced Brand Manager for our Pallas Textiles division to shape and elevate the brand from KI's Corporate Office in Green Bay, Wisconsin. You will drive strategy, storytelling, and product positioning across campaigns, launches, and market initiatives to strengthen brand awareness and growth within the commercial design community.

The ideal candidate blends strategic thinking with creative marketing, collaborating with the VP of Pallas, design, sales,

Qualificações

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 years' experience in marketing, brand management or related role, preferably in design/creative industry.
• Proven experience in developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for design and detail.
• Proficiency in digital marketing tools, CMS, graphic design software, and analytics platforms.

Responsabilidades

• Develop and execute integrated marketing strategies to bring the Pallas brand and collections to life through storytelling, content, and customer experiences.
• Lead marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
• Collaborate with designers to translate collection inspiration into market positioning and brand narratives.
• Develop product imagery, catalogs, sales tools, and branded marketing materials to support engagement and sales growth.
• Own and evolve the Pallas brand strategy across all customer touchpoints.
• Coordinate with sales, leadership, operations, and external partners to align marketing with business objectives and launches.
• Translate market insights into compelling product positioning and portfolio strategies.
• Lead major brand initiatives from concept to execution, managing timelines and resources.
• Monitor trends and competition to identify opportunities for growth and innovation.
• Measure campaign effectiveness and refine strategies to increase brand awareness and engagement.

Conhecimentos

Brand management

Strategic thinking

Leadership

Project management

Creativity

Communication

Formação académica

Bachelor's degree in Marketing or Communications

Ferramentas

Digital marketing tools

Content management systems

Graphic design software

Analytics platforms

Descrição da oferta de emprego

Krueger International (KI) is seeking an experienced Brand Manager for our Pallas Textiles division to shape and elevate the brand from KI's Corporate Office in Green Bay, Wisconsin. You will drive strategy, storytelling, and product positioning across campaigns, launches, and market initiatives to strengthen brand awareness and growth within the commercial design community.

The ideal candidate blends strategic thinking with creative marketing, collaborating with the VP of Pallas, design, sales,