Social Media Specialist

Krueger International; Green Bay (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Stock Ownership Plan (ESOP)

Health Insurance

401(k) Plan with Company Match

Paid Vacation, Sick Days & Holidays

Wellness Resources

Onsite Cafe

Employee Product Discounts

Educational Reimbursement

Full Benefits Package

Employee Assistance Program (EAP)

Job summary

KI is seeking an experienced Social Media Marketing Specialist to lead the day-to-day social media strategy and execution for KI, Pallas Textiles, and KI Wall, three brands serving the commercial architecture and interior design industry. You’ll develop channel strategies, calendars, and campaigns while managing communities and analyzing performance.

You’ll own content creation, grow brand presence, and translate insights into action.

Qualifications

• 5+ years in social media, digital marketing, or marketing communications.
• Proven success with social media strategies for brands.
• Portfolio showing strong social content and campaigns.
• Experience with organic and paid social media.
• Content for LinkedIn, Instagram, Facebook, Pinterest, YouTube.
• Strong analytics to turn data into recommendations.
• Experience with publishing, listening, analytics, and ads.
• Excellent writing and strong visual sense.
• Video and short-form content experience.
• Confident presenting insights to teams.
• Strong project management across multiple brands.
• Curious about emerging platforms and AI tools.
• Bachelor's degree preferred in related field.

Responsibilities

• Own social strategy and day-to-day execution for KI brands.
• Develop channel strategies and content calendars.
• Create campaigns and manage communities.
• Analyze performance and extract insights.
• Identify emerging opportunities in social.

Skills

Social media strategy

Brand growth

Paid campaigns

Analytics

Content creation

Video content

Copywriting

Project management

Portfolio

Education

Bachelor's degree in Marketing/Communications

Job description

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions. Since 1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge.

Job Overview:

Turn scrolls into stories. And stories into results . . .

At KI, social media is more than a publishing channel. It's where we build our brands, connect with the architecture and design community, showcase the spaces and products shaping how people work, learn, and heal-and increasingly, where we turn attention into measurable business impact.

We're looking for an experienced Social Media Marketing Specialist to work from our Corporate Office in Green Bay, who knows how to make that happen. We're looking for someone who has built and grown brands through social media and can show us what worked. You understand the creative side of social-the hook, the story, the visual, the trend-but you're equally comfortable digging into performance data, testing new approaches, optimizing paid campaigns, and explaining why something performed.

You’ll lead the day-to-day social media strategy and execution for KI, Pallas Textiles, and KI Wall, three distinct brands serving the commercial architecture and interior design industry. From developing channel strategies and content calendars to creating campaigns, managing communities, analyzing performance, and identifying emerging opportunities, you’ll have significant ownership over how our brands show up on social.

If you’re equal parts strategist, creator, analyst, and social-media obsessive, we’d love to see what you can bring to the team.

You will own the Social Strategy, create content people actually want to engage with, grow our brands - and prove it, and bring Paid + Organic together. You will be our eyes and ears on social and help raise the bar by providing guidance to teammates and junior resources, help establish smarter, more scalable ways of planning, creating, publishing, measuring, and optimizing social content.

What You Need to Succeed:

• 5+ years of professional social media, digital marketing, or marketing communications experience, ideally within a brand, agency, or similarly sophisticated marketing environment.
• Demonstrated success developing and executing social media strategies for established brands.
• A portfolio or body of work that demonstrates strong social content, campaigns, channel growth, engagement, or other measurable results.
• Strong understanding of both organic and paid social media, with hands-on paid campaign management experience highly preferred.
• Experience developing and optimizing content for platforms such as LinkedIn, Instagram, Facebook, Pinterest, and YouTube.
• Strong knowledge of social analytics and the ability to translate performance data into actionable recommendations.
• Experience with social media publishing, listening, analytics, and advertising platforms.
• Excellent writing skills and a strong visual eye; you know what makes content feel polished, contemporary, and right for the platform.
• Experience with video and short-form content and an understanding of how creative requirements differ by platform.
• Confidence presenting ideas, performance insights, and recommendations to colleagues and stakeholders.
• Strong project-management skills and the ability to keep multiple brands, campaigns, stakeholders, and deadlines moving at once.
• Curiosity about emerging platforms, creator content, AI-enabled tools, and the continually evolving ways people discover and engage with brands.
• A bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field is preferred.

Portfolio Requirement:

Please include a link to your portfolio, social media work, or relevant campaign examples with your application. We’d especially like to see work that demonstrates your role in the strategy and execution, along with measurable outcomes where available.

What KI Offers You:

• Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
• Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
• A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
• Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend with loved ones.
• Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
• Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
• Employee Product Discounts: Special pricing on company products.
• Educational Reimbursement Program: Support for degree programs and certifications.
• Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP) and more.

KI is an Equal Opportunity Employer.