Brand Manager - Pallas Textiles

KI; Green Bay (WI); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Stock ownership via ESOP

Health, dental, and vision insurance

401(k) plan with company match

Paid vacation, sick days, and holidays

Wellness resources and onsite cafe

Descrizione del lavoro

KI's Corporate Office in Green Bay, Wisconsin seeks an experienced Brand Manager for the Pallas Textiles division to elevate the brand through storytelling, product positioning, and integrated marketing campaigns.

You will collaborate with design, sales, and leadership to translate inspiration into market strategies, launches, and tools that strengthen brand awareness and drive growth in the commercial design community.

Competenze

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–7 years in marketing or brand management, preferably in the design/creative industry.
• Proven experience developing and executing brand strategies that drive growth.
• Strong leadership and project management in fast-paced environments.
• Proficient with digital marketing tools, CMS, design software, and analytics.

Mansioni

• Develop and execute integrated marketing strategies for the Pallas brand and collections.
• Lead campaigns, product launches, and content strategies across all channels.
• Translate collection inspiration into market positioning and brand narratives.
• Create product imagery, catalogs, and branded marketing materials.
• Own and evolve the Pallas brand strategy across touchpoints.
• Align marketing initiatives with sales and leadership objectives.
• Transform market insights into compelling portfolio strategies.
• Lead major brand initiatives from concept to delivery.
• Monitor market trends and competition to drive growth.
• Measure campaign effectiveness and refine strategies.

Conoscenze

Brand management

Marketing strategy

Leadership

Project management

Creative thinking

Digital marketing

Analytics

Formazione

Bachelor's degree in Marketing/Communications

Strumenti

Content Management Systems (CMS)

Graphic design software

Analytics platforms

Descrizione del lavoro

Job Overview

We are seeking an experienced and strategic Brand Manager for our Pallas Textiles division who will work from KI’s Corporate Office in Green Bay, Wisconsin. This position is responsible for shaping and elevating the Pallas brand through strategic marketing, compelling storytelling, and innovative product positioning. This role develops and executes integrated marketing initiatives that bring textile collections to life, translating design inspiration, color stories, and brand vision into meaningful customer experiences. Working closely with the VP of Pallas, design, sales, and cross-functional teams, the Brand Manager drives brand strategy, product launches, portfolio positioning, and marketing campaigns that strengthen brand awareness, support business growth, and deepen engagement within the commercial design community. The ideal candidate is both a strategic thinker and creative marketer who thrives at the intersection of design, branding, and relationship-driven collaboration.

Responsibilities

• Develop and execute integrated marketing strategies that bring the Pallas brand and collections to life through compelling storytelling, visual content, and customer experiences.
• Lead the creation of marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
• Partner closely with designers to translate collection inspiration, color stories, and creative vision into impactful market positioning and brand narratives.
• Drive the development of product imagery, catalogs, sales tools, and branded marketing materials that support customer engagement and sales growth.
• Own and evolve the Pallas brand strategy, ensuring a consistent and distinctive brand presence across all customer touchpoints.
• Collaborate with sales, leadership, operations, and external partners to align marketing initiatives with business objectives and product launches.
• Transform customer, sales, and market insights into compelling product positioning and portfolio strategies that strengthen market relevance.
• Lead major brand initiatives from concept through execution, managing timelines, priorities, resources, and deliverables.
• Monitor market trends, competitive activity, and emerging design influences to identify opportunities for growth and innovation.
• Measure campaign effectiveness and continuously refine strategies to increase brand awareness, customer engagement, and market impact.

What you Need to Succeed

• Bachelor’s degree in Marketing, Communications, or related field.
• 5-7 year’ experience in marketing, brand management or related role, preferably in the design/creative industry.
• Proven experience in developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for design and detail.
• Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.

What KI Offers You

• Participation in our Employee Stock Ownership Plan (ESOP):As an employee, you will have stock ownership in the company.
• Competitive Health, Dental, & Vision Insurance:Comprehensive coverage for your well-being.
• A 401(k) Plan with Company Match:A retirement savings plan with employer contributions.
• Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend time with loved ones.
• Wellness Resources:Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
• Onsite Cafe:Enjoy a full breakfast and lunch menu right at work.
• Employee Product Discounts:Special pricing on company products.
• Educational Reimbursement Program: Support for degree programs and certifications.
• Full Benefits Package:Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).