Brand Manager - Pallas Textiles

Krueger International; Green Bay (WI); Sur place; USD 90 000 - 125 000; Plein temps

Avantages offerts par ce poste

Employee Stock Ownership Plan (ESOP)

Health, Dental, & Vision Insurance

401(k) Plan with Company Match

Paid Vacation, Sick Days, & Holidays

Wellness Resources

Onsite Cafe

Employee Product Discounts

Educational Reimbursement Program

Full Benefits Package

Résumé du poste

Krueger International (KI) is seeking an experienced Brand Manager for our Pallas Textiles division to shape and elevate the brand from KI's Corporate Office in Green Bay, Wisconsin. You will drive strategy, storytelling, and product positioning across campaigns, launches, and market initiatives to strengthen brand awareness and growth within the commercial design community.

The ideal candidate blends strategic thinking with creative marketing, collaborating with the VP of Pallas, design, sales,

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 years' experience in marketing, brand management or related role, preferably in design/creative industry.
• Proven experience in developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for design and detail.
• Proficiency in digital marketing tools, CMS, graphic design software, and analytics platforms.

Responsabilités

• Develop and execute integrated marketing strategies to bring the Pallas brand and collections to life through storytelling, content, and customer experiences.
• Lead marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
• Collaborate with designers to translate collection inspiration into market positioning and brand narratives.
• Develop product imagery, catalogs, sales tools, and branded marketing materials to support engagement and sales growth.
• Own and evolve the Pallas brand strategy across all customer touchpoints.
• Coordinate with sales, leadership, operations, and external partners to align marketing with business objectives and launches.
• Translate market insights into compelling product positioning and portfolio strategies.
• Lead major brand initiatives from concept to execution, managing timelines and resources.
• Monitor trends and competition to identify opportunities for growth and innovation.
• Measure campaign effectiveness and refine strategies to increase brand awareness and engagement.

Connaissances

Brand management

Strategic thinking

Leadership

Project management

Creativity

Communication

Formation

Bachelor's degree in Marketing or Communications

Outils

Digital marketing tools

Content management systems

Graphic design software

Analytics platforms

Description du poste

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions. Since 1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge.

Job Overview

We are seeking an experienced and strategic Brand Manager for our Pallas Textiles division who will work from KI's Corporate Office in Green Bay, Wisconsin. This position is responsible for shaping and elevating the Pallas brand through strategic marketing, compelling storytelling, and innovative product positioning. This role develops and executes integrated marketing initiatives that bring textile collections to life, translating design inspiration, color stories, and brand vision into meaningful customer experiences. Working closely with the VP of Pallas, design, sales, and cross-functional teams, the Brand Manager drives brand strategy, product launches, portfolio positioning, and marketing campaigns that strengthen brand awareness, support business growth, and deepen engagement within the commercial design community. The ideal candidate is both a strategic thinker and creative marketer who thrives at the intersection of design, branding, and relationship-driven collaboration.

Responsibilities

• Develop and execute integrated marketing strategies that bring the Pallas brand and collections to life through compelling storytelling, visual content, and customer experiences.
• Lead the creation of marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
• Partner closely with designers to translate collection inspiration, color stories, and creative vision into impactful market positioning and brand narratives.
• Drive the development of product imagery, catalogs, sales tools, and branded marketing materials that support customer engagement and sales growth.
• Own and evolve the Pallas brand strategy, ensuring a consistent and distinctive brand presence across all customer touchpoints.
• Collaborate with sales, leadership, operations, and external partners to align marketing initiatives with business objectives and product launches.
• Transform customer, sales, and market insights into compelling product positioning and portfolio strategies that strengthen market relevance.
• Lead major brand initiatives from concept through execution, managing timelines, priorities, resources, and deliverables.
• Monitor market trends, competitive activity, and emerging design influences to identify opportunities for growth and innovation.
• Measure campaign effectiveness and continuously refine strategies to increase brand awareness, customer engagement, and market impact.

What you Need to Succeed

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 year' experience in marketing, brand management or related role, preferably in the design/creative industry.
• Proven experience in developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for design and detail.
• Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.

What KI Offers You

• Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
• Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
• A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
• Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend time with loved ones.
• Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
• Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
• Employee Product Discounts: Special pricing on company products.
• Educational Reimbursement Program: Support for degree programs and certifications.
• Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).

KI is an Equal Opportunity Employer.