Brand Manager, Scribner Books

Simon & Schuster, Inc.; New York (NY); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Simon & Schuster, Inc. is seeking a creative Brand Manager to strengthen campaigns for Scribner high-touch authors and connect books with more readers. You will translate each author’s brand into compelling campaigns, messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll collaborate with marketing, editorial, and sales to shape presentation across consumer and industry channels and develop ambitious title campaigns for frontlist titles each season.

Formación

• 3–5 years in brand management or consumer marketing; publishing/entertainment experience preferred.
• Clear positioning and campaign execution across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and ability to turn audience insights into marketing ideas.
• Experience managing budgets, timelines and multiple projects.
• Comfort interpreting performance data and making practical recommendations.
• Collaborative approach and confidence working with authors and agents.
• Strong interest in books, authors, culture, and how readers discover their next read.

Responsabilidades

• Develop brand strategy: Define positioning, target audiences, and core messaging.
• Lead integrated campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency in copy, creative assets, and consumer communications.
• Expand readership by reaching new audiences and strengthening relationships with existing readers.
• Build partnerships with booksellers, influencers, and aligned brands to extend reach.
• Coordinate campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use reader, market, and campaign data to inform decisions and improve results.
• Manage budgets and schedules; deliver projects on time and within budget.
• Support long-term growth of authors and backlist titles.

Conocimientos

Brand management

Consumer marketing

Campaign planning

Budget management

Cross-functional collaboration

Descripción del empleo

About the Role

We are seeking a creative, strategic, and collaborative Brand Manager to strengthen the campaigns for Scribner high touch authors and connect our books and authors with more readers. This person will translate each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

Working closely with marketing, editorial, and sales, the Brand Manager will help shape how our books, authors, and imprint are presented across consumer and industry channels.

This individual will also work on focused title campaigns where they'll create ambitious rollouts for frontlist titles across categories in each season.

Key Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.

• Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.

• Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.

• Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.

• Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.

• Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.

• Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.

• Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.

• Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.

Qualifications

• Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.

• Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.

• Excellent writing, communication, and presentation skills.

• Strong creative judgment and an ability to turn audience insights into effective marketing ideas.

• Experience managing budgets, timelines, and multiple projects simultaneously.

• Comfort interpreting performance data and making practical recommendations.

• A collaborative approach and confidence working with a range of authors and agents.

• A strong interest in books, authors, culture, and the ways readers discover their next read.