Brand Manager: Elevate Reader Campaigns

Simon and Schuster Books; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance coverage

Disability benefits

Tuition assistance program

PTO

Broad Based Ownership program

Job summary

Simon & Schuster seeks a creative Brand Manager to strengthen campaigns for Scribner high-touch authors, translating each author’s brand into compelling campaigns and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll work closely with marketing, editorial, and sales to shape how our books and imprints are presented across consumer and industry channels, and lead focused title campaigns with ambitious rollouts each season.

Qualifications

• Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.
• Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and an ability to turn audience insights into effective marketing ideas.
• Experience managing budgets, timelines, and multiple projects simultaneously.
• Comfort interpreting performance data and making practical recommendations.
• A collaborative approach and confidence working with a range of authors and agents.
• A strong interest in books, authors, culture, and the ways readers discover their next read.

Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
• Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
• Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.
• Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
• Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
• Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.
• Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.

Skills

Brand management

Marketing campaigns

Budget management

Cross-channel marketing

Strong writing

Job description

Simon & Schuster seeks a creative Brand Manager to strengthen campaigns for Scribner high-touch authors, translating each author’s brand into compelling campaigns and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll work closely with marketing, editorial, and sales to shape how our books and imprints are presented across consumer and industry channels, and lead focused title campaigns with ambitious rollouts each season.