Brand Manager

Polynae; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Performance bonus

Benefits

Job summary

Polynae is seeking a Brand and Growth leader to own our brand strategy and help shape every customer touchpoint. You will oversee voice, identity, and guidelines while collaborating with designers, writers, and marketing partners to grow trust and drive engagement.

You will work closely with the founders and product team to plan integrated campaigns, launch new products, and build lasting brand equity across email, paid, social, and web channels.

Qualifications

• 3–6 years of brand or marketing experience, preferably at an e-commerce or consumer brand.
• A portfolio of campaigns you've led from brief to launch.
• Strong writing and editing instincts; you can tell when copy is on-brand and when it isn't.
• Comfort with analytics; you don't need dashboards, but you should know what to ask for.
• Comfort working independently on a small team where roles stretch.

Responsibilities

• Own the brand strategy: positioning, voice, visual identity, and brand guidelines.
• Plan and lead integrated campaigns across email, paid, social, web, and PR.
• Brief and review work from designers, copywriters, photographers, and external partners.
• Partner with the performance marketing team to balance brand-building and direct response.
• Lead new product launches from naming and packaging through go-to-market.
• Track brand health (awareness, sentiment, repeat rate) and adjust strategy accordingly.
• Manage the brand calendar and keep cross-functional projects on schedule.

Skills

Brand/marketing experience

Campaign portfolio

Strong writing/editing

Analytics comfort

Independent on small team

Job description

Summary

Own how our brand shows up in the world. You'll shape our voice, lead campaigns, and make sure every customer touchpoint reflects what we stand for.

$70,000–$95,000/year, plus performance bonus and benefits.

About the Role

You'll be the steward of our brand, the person who keeps every email, every product page, every ad, and every social post pointed in the same direction. You'll work closely with our founders, copywriter, designers, and performance marketing partners to plan campaigns, launch new products, and grow real customer trust. This is a small team, so expect to roll up your sleeves alongside leading strategy.

What You'll Do

• Own the brand strategy: positioning, voice, visual identity, and brand guidelines


• Plan and lead integrated campaigns across email, paid, social, web, and PR


• Brief and review work from designers, copywriters, photographers, and external partners


• Partner with the performance marketing team to balance brand-building and direct response


• Lead new product launches from naming and packaging through go-to-market


• Track brand health (awareness, sentiment, repeat rate) and adjust strategy accordingly


• Manage the brand calendar and keep cross-functional projects on schedule

What We're Looking For

• 3 to 6 years of brand or marketing experience, ideally at an e-commerce or consumer brand


• A portfolio of campaigns you've led from brief to launch


• Strong writing and editing instincts; you can tell when copy is on-brand and when it isn't


• Comfort with analytics; you don't need to build dashboards, but you should know what to ask for


• Comfort working independently on a small team where roles stretch