Brand Manager for High-Touch Books & Authors

Simons; New York; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Scribner is seeking a creative Brand Manager to strengthen campaigns for high-touch authors and connect our books with more readers. This role translates each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

Working closely with marketing, editorial, and sales, the Brand Manager will shape how our books, authors, and imprint are presented across consumer and industry channels, and lead title

Qualifications

• 3–5 years of brand management or consumer marketing experience.
• Experience across digital advertising, social media, and events.
• Excellent writing, communication, and presentation skills.
• Ability to manage budgets, timelines, and multiple projects.

Responsibilities

• Develop brand strategy with positioning and messaging for assigned authors and books.
• Lead integrated campaigns across digital, social, email, retail, events, and partnerships.
• Maintain brand consistency across copy and assets.
• Expand readership by reaching new audiences and strengthening existing relationships.
• Build partnerships with booksellers and brands to extend reach.
• Coordinate across teams to align priorities and deliverables.
• Use insights from reader behavior and trends to improve results.
• Manage budgets and schedules to deliver projects on time.
• Support long-term growth of authors and backlist titles.

Skills

Brand management

Consumer marketing

Cross-channel campaigns

Budget management

Communication

Writing

Presentation

Collaboration

Job description

Scribner is seeking a creative Brand Manager to strengthen campaigns for high-touch authors and connect our books with more readers. This role translates each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

Working closely with marketing, editorial, and sales, the Brand Manager will shape how our books, authors, and imprint are presented across consumer and industry channels, and lead title