Brand Manager, Books Campaigns & Author Growth

SimonsChustr; New York; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Scribner, a premier imprint, seeks a Brand Manager to translate each author's voice into campaigns that elevate awareness, deepen reader engagement, and drive sales across channels. You will shape how books and authors are presented to consumers and industry partners.

You will collaborate with marketing, editorial, and sales to develop brand strategies, lead integrated campaigns across digital advertising, social media, email, retail, events, and partnerships, and ensure consistent messaging and

Qualifications

• Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.
• Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and an ability to turn audience insights into effective marketing ideas.
• Experience managing budgets, timelines, and multiple projects simultaneously.
• Comfort interpreting performance data and making practical recommendations.
• A collaborative approach and confidence working with a range of authors and agents.
• A strong interest in books, authors, culture, and the ways readers discover their next read.

Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
• Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
• Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.
• Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
• Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
• Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.
• Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.

Skills

Brand management

Campaign planning

Copywriting

Communication skills

Budget management

Project management

Data interpretation

Collaborative work

Reader engagement

Job description

Scribner, a premier imprint, seeks a Brand Manager to translate each author's voice into campaigns that elevate awareness, deepen reader engagement, and drive sales across channels. You will shape how books and authors are presented to consumers and industry partners.

You will collaborate with marketing, editorial, and sales to develop brand strategies, lead integrated campaigns across digital advertising, social media, email, retail, events, and partnerships, and ensure consistent messaging and